1. Page 1 Capability Business Benefit Business Risk KEYBA Capabilities: Benefits V Risks Facilitation of Decision making Getting the right people together at the right time, Testing, validating, agreeing and challenging individual and group thinking to improve the likelihood of making an informed decision Poor decision making results in high risk scenarios, often costs time and money and inevitably the solution may not meet the needs of the business Understand and interpret Business Vision Understands the Company’s vision, goals, objectives and drivers and ensures that projects undertake support and align with them. Can articulate the Vision to others. Projects/People will focus on the wrong areas, as a result stifling Company growth. Seek effective and profitable business solutions Validates the business benefits and associated costs for each project, ensuring that their respective benefits can be measured and achieved. Ensures the viability of the project throughout its lifecycle, challenging its viability where appropriate. Scarce resource and investment will be focused in the wrong area and not achieve the stated benefit

2. Page 2 BA Capabilities: Benefits V Risks Business Process improvement A business is typically only as effective as its processes and they will help drive the goals of the Company. The analyst will look for improvements in existing processes to gain further efficiencies e.g. duplicated activity, simplification, centralise/ decentralise The Company will be unable to meet its goals with inefficient processes. This has a direct link with cost, margin and ultimately the P&L Objectively evaluate solutions options Evaluates solution options with the sole objective of ensuring that it meets the needs of the business. The ‘solution’ is not always a technical one as it may be process improvement or organisational change. The choice of the solution will be driven by personal agendas, commercial pressures, individual preferences or ease of deployment therefore increasing the likelihood that it will not meet the original needs of the business Ensures Operational Readiness Represent the Customer in ensuring that the business is ready to receive any resultant changes by identifying and often assisting in the execution of key Business activities If the Business is not ready to receive the change often the solution is unsupported and leads to reduction in the quality of service we provide increased fault rate, increased AHT. Identifies Business Need Acting as the conduit between Technical and Business SME’s Elicits, analyses, challenges, validates and documents business, organisational and/or operational requirements to fully understand the business needs Key in ensuring the solution is driven by the needs of the business and not by other factors

3. Page 3 BA Capabilities: Benefits V Risks Identification of risk Undertake analysis activity to anticipate areas of risk that may impact successful delivery. Early identification is key to improve the probability of being able to manage and mitigate the risk before it becomes an issue. Risks will not be fully identified/ anticipated and a higher number will result in actual issues. Most issues will directly impact the key measure of delivery. Time, cost and quality. Communication Utilises a variety of different tools and techniques to aid communication and common understanding. For example DFD’s, presentations, flowcharting, use cases, workshops etc A project team is significantly less effective if they move forward without common understanding and a common purpose. Projects become disjointed leading to increased risk and associated cost. Highlight and Facilitate resolution of issues Identifies, prioritises and quantifies issues. Provides information to the Project Team to enable the resolution of t he issue. Project issues are normally those that will have direct impact on the success of the project. Severe issues can completely halt a project delivery Awareness of current and emergent trends The analyst brings a ‘best practice’ view into the Organisation in terms of technology, process and working practices. This helps foster innovation and the acceptance of new ideas Decisions are made without thinking of the bigger picture or what other possible alternatives may be available. Innovation is stifled

4. Page 4 BA Capabilities: Benefits V Risks Assess Impact of Change Undertakes the detailed analysis to confirm the impact of change on the project, whether from a cost, quality or time perspective The impact is unmanaged or not fully understood it can result in reduction in the service we offer extreme slippage, incorrect focus or a solution that does not meet the business need Project Assurance Contributes to the overall success of the project by not only assuring their own work but also assisting other functional areas in performing their project roles. Includes QA of work, setting quality standards, coaching, defining the project & approach to best achieve delivery Ultimately the Analyst is trying to ensure that the end solution is fit for purpose. Any reduction in quality, below reasonable parameters, compromises effectiveness of the end solution Relationship Building and Management Fosters and maintains solid and sustainable relationships with customers, peers, and suppliers by understanding team and individual needs and drivers and adapting their approach to acknowledge and meet these needs. Without strong relationships the projects will often lack cohesion and ultimately fail to deliver Effective organisation and dissemination of factual information Provides factual information at the right time utilising the correct media and directed to the right people to ensure complete clarity. For example DFD’s, case tools, process maps etc Most of the information the Analyst provides will drive a business decision. The quality of that decision and therefore the outcome will be directly impacted by poor information at the outset.

5. Page 5 BA Capabilities: Benefits V Risks Awareness of current and emergent trends The analyst brings a ‘best practice’ view into the Organisation in terms of technology, process and working practices. This helps foster innovation and the acceptance of new ideas Decisions are made without thinking of the bigger picture or what other possible alternatives may be available. Innovation is stifled Identification of dependencies Has the ability to look holistically across a project offering a true end-to-end view of activity. This puts the Analyst in an ideal position to identify project and cross project dependencies Tasks, activities, requirements or resource dependencies will not be recognised and lead to project slippage and often increased cost