1.  Stella Chan Lead Program Manager Microsoft Corporation BB26

3. Improving organizations by providing business insights to { all } employees, leading to better, faster, more relevant decisions

4. Heterogeneous data sources END USER TOOLS AND PERFORMANCE MANAGEMENT APPS Excel PerformancePoint Server BI PLATFORM SQL Server Reporting Services SQL Server Reporting Services SQL Server Analysis Services SQL Server Analysis Services SQL Server DBMS SQL Server Integration Services SharePoint Server DELIVERY Reports Dashboards Excel Workbooks Excel Workbooks Analytic Views Analytic Views Scorecards Plans

6. Model

10.  Stella Chan Lead Program Manager SQL Server Reporting Services

16.  Stella Chan Lead Program Manager SQL Server Reporting Services

22. 20012002Total 1,1151,3312,446152642794 11,15613,31224,4681,5236,4217,944 13,94621,70635,653 RetailAcme Nadir, Inc. Wholesale ABC Corp. XYZ, Ltd. Grand Total CustomerRetail Acme Nadir, Inc. Wholesale ABC Corp. XYZ, Ltd. Grand Total Growth19% 322% 19% 322% 56% Tablixe + Matr1,2671,9733,23056% 12,67919,73332,41257%

24.  Stella Chan Lead Program Manager SQL Server Reporting Services

27. Brian Hartman

32. Please fill out your evaluation for this session at: This session will be available as a recording at: www.microsoftpdc.com

34. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.