1. Conventional coffee tradevs
Fair trade

2. Conventional Coffee Trade
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Coffee Fair Trade
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conclusion

3. Conventional Coffee Trade from crop ... to cup
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Farmers
Local speculators
Exporters
In the conventional coffee route, small producers sell their coffee to middle man, who sells it to a transformer. Then the coffee is sold to an exporter who sells it to a broker. The broker sells the coffee to an importer, who sells it to the coffee roaster, who sells it to a distributor, who sells it to the retailer who eventually sells the coffee to the consumer. After this extensive chain of transportation, the original small producers and workers lose out an incredible amount of income because during each step, a fraction of the profit is lost. A free trade system works like that.
Consumers
Retailers
Manufacturers
Brokers

4. Farmers
Working in a factory is hard, we are not well treated and if we become sick we have no protection
Small farmers, get a 4% of the retail price of coffee. Low prices and lack of control trap farmers in a cycle of poverty and debt.

5. Local speculator
Local speculators are intermediary traders who buy coffee from small farmers who don’t have access to credit, transportation and information.
They offer loans at extremely high rates of interest and under the condition that farmers sell their coffee at greatly reduced prices

6. Exporters
Exporters are either independent companies or subsidiaries of multinational corporations that export coffee beans to importers in other countries. The primary goal of the conventional exporter is to buy coffee at the lowest possible price and resell it for the highest possible profit.

7. Brokers
Brokers buy and sell coffee. They act as intermediaries between exporters and importers

8. Manufacturers, Roasters
Most roasters buy their coffee from importers; they roast and package the coffee, then sell it to distributors.

9. Retailers
Retailers are grocery stores, restaurants, cafés, etc, that sell coffee to consumers.

10. Consumers I don’t know the conditions under which this coffee
was produced and
traded.

11. Coffee fair Trade Click on images to know more Importers
Fair Trade cooperatives
Fair Trade enables cooperatives to bypass middleman and sell directly to North America, Europe and Australia importers at fair prices.
Non Profit Organizations such as Oxfam play a significant role in this Fair trade awareness and demand for Fair Trade products through consumer education programs.
Consumers
Retailers
Roasters

12. Fair Trade cooperatives or associations
Farmers are members of cooperatives which sell directly to Fair Trade importers in North America and Europe.
These cooperatives are democratically organized and often invest a portion of the Fair Trade premium into community development, quality improvement and environmental protection programs.

13. Importers
Importers buy directly from certified cooperatives and pay the Fair Trade
price.
There are importers
certified by TransFair to sell Fair Trade Certified coffee to roasters.
These labels testify the coffee is Fair Trade

14. Roasters
Roasters buy only from importers certified, and roast and package coffee for retail sale.
They have signed agreements with TransFair USA to use the
“Fair Trade Certified” label.
Through marketing and consumer education, roasters teach their customers about Fair Trade.

15. Retailers Retailers include: grocery stores cafés restaurants
dining services
that sell Fair Trade coffee directly to the consumer.

16. Sensitized Consumers I ask for Fair Trade Certified coffee.
Consumers are the engine driving the Fair Trade movement.

17. a fair price and safe working conditions for producers and also
Fair Trade
guarantees
a fair price and safe working
conditions for producers and also
supports sustainable practices
that minimize our
environmental
footprint.