1. A joint initiative Eduardo Gonçalves

2. OPL as example of public-private partnership for sustainable development 1.The challenge – the biodiversity crisis 2.The WWF approach – engagement with business 3.What is ‘One Planet Living’ (OPL)? 4.The OPL Portugal example – a model for sustainable communities? 5.Developing the programme 6.Goals

3. Climate Change/ extreme events

4. Ecological Footprint  human population X 4 in last 100 years  projected stabilisation 10 billion  90% will be born in ‘have-not’ countries  The 15:85 problem - people vs. resources

5. Biodiversity Crisis  species extinction 1,000 times natural evolutionary rate  50% of world’s original forest destroyed  75% of marine fisheries are already over-fished and faced with commercial extinction  300,000 whales and dolphins killed each year  25% of the world's birds and mammals species are threatened with extinction

6. Human Impact Living Planet Report

7. “Our biggest challenge this new century is to take an idea that seems abstract – sustainable development – and turn it into a reality for all the world’s people” Kofi Annan, UN Secretary General, 2001.

8. Vision WWF sees a future in which business makes a net positive contribution to the well-being of society and the planet. Strategic Intent To achieve this, WWF will engage in challenging and innovative partnerships with business to drive change... Partnership Strategy

9. Conservation Movement & Business Community: a potted historyNot My Business My Business Reducing Impact Zero Impact Net Positive Impact Selling Solutions to the World’s problems Philanthropy to Offset Impacts Compliance And Beyond Global Strategies for Risk Management and Cost Efficiencies Transformation Transformation Transformation

10. Towards a One Planet Economy  WWF’s Business Engagement Team aims to help create a sustainable economy through:  Policy and Advocacy at Macroeconomic Level +  Changes to Consumption and Consumer Behaviour Patterns +  Helping Develop New Business Models for Manufacturing and Services

11. Conservation Partners Some Examples Focus on Communications Focus on Marketing Challenge : Focus on Performance Targets Philanthropy : Focus on Freshwater Conservation Employee engagement : Focus on Learning

12. The First Step: Environmental Performance Indicators  environmental audits  quarry rehabilitation  emissions reduction  energy consumption  waste production & recycling  waste recovery  alternative / renewable fuels  water consumption

13. C0 2 Emission Reduction On 6 November 2001, Lafarge announced its commitment to:  10% reduction in CO 2 - below 1990 levels - by 2010 in developed countries  and 20% reduction per tonne/cement worldwide - Real bottom line impact -

14. Sustainable Communities Products & Services Education & Lobbying

15. Measuring (un)sustainability – the ecofootprint approach  12bn hectares – 6bn people  Per capita global quota - 2 hectares  European footprint - 6 hectares  Average European needs 3 planets  Average American needs 5 planets

16. Food Waste TravelEnergy Hols Impacts – the EU footprint

17. Europe’s glaring example?

18. Peabody Trust - BioRegional - Bill Dunster Architects London UK 100 Live-work units £15 million Includes social housing Beddington Zero fossil Energy Development - BedZED

20. Making it easy, affordable and attractive  highly energy efficient building design  efficient lights & appliances  on-site renewable energy  public transport links  local food delivery  car club

21. Zero Carbon

22. BedZED 1. Reduce energy demand - super insulation (thermally massive wall) - Passive solar heating - natural ventilation - Energy saving appliances and lighting 2. Renewable energy - Biomass Combined Heat and Power (CHP) – 1000t/an - photovoltaic panels Results reduced energy needs - 88% central heating - 57% hot water - 25% electricity consumption

23. Easy mobility and safe places to play

24. BedZED Sustainable Transport - Transport plan - Mixed use (houses and offices) - Alternative transport (car club, public transport, bikes) Results - 65% less CO2 emitted

25. Local food Kent - London Kent - Scotland Israel - London Local Food: - 50 Km max from site

26. Water and biodiversity

27. Sustainable Water - water-saving washing machines, taps, showers and toilets - rainwater harvesting and grey water recycling Results - 50% reduction in water use per resident BedZED

28. Zero waste

29. BedZED Other innovations - Local and recycled materials - composting and recycling - shared community and leisure areas - green roofs and porous paving

30. Results From 3 planets to 1.6 BedZED

31. One Planet Living AIM OF ONE PLANET LIVING

32. A Basket of Needs  Food  Clothing  Housing  Energy  Health  Education  Transport  Leisure social economic environmental

33. Guiding Principles of One Planet Living

34. GLOBAL FLAGSHIP OPL COMMUNITIES Australia Melbourne: 30,000 units South Africa Durban: 5,000 units North America Edmonton: Emerald Hills 3 other sites/DC? China Shanghai: mixed residential, commercial, business Panyu Jian Xiang: 5,000 units Dongtan: ½ million residents EUROPE:  UK  PORTUGAL

40. Location

41. The Region

42. Key Features  Hi-density development (6,000 homes), extensive conservation (5,000 hectares)  Europe’s largest quarry conversion/natural forest restoration project  Regional planning approach – habitat corridors, sustainable transport, land use

43. Sustainable Construction 50 per cent reduction in embodied CO2 in building materials, their transport and use 50 per cent increase in use of recycled materials 40 per cent reduction in construction waste 100 per cent renewable energy Carbon neutral ie. Balance of CO2 = 0g

44.  Reduce energy use of lights and appliances by 40%  Reduce ventilation energy by 44%  Reduce water heating energy use by 60%  Reduce space heat/cooling by 95%  Reduce overall water consumption by 25%

45.  Reduce waste production by 25%  Ensure 0% of waste incinerated  Compost over 90% of organic waste  Reduce landfill to 5% of national average  Increase average number of passengers per car to 3-per-vehicle through a car- sharing scheme  Greywater/ rainwater irrigation

46. Eco-system restoration

50.  Create 11,000 jobs  Source min. 50% of all goods and services from within a 50km radius  Cut car use by over 50 per cent/Regional Transport Plan Social Sustainability

56. Media Coverage

57. Local Opinion  reforestation strategy - 89%  local producers’ accreditation scheme - 80%  job creation programme - 86%  sustainable transport infrastructure - 86%

58. Benefits for region  Jobs - 20%  More Tourism - 18%  Regional development - 15%  Increase natural area - 10%  Better services infrastructure - 9%

59. Good for local economy – 83% Should be given go-ahead – 85%* Telephone Poll of 400 Sesimbra residents, June-July 2006 * excl. don’t know/no reply

60. Turkey Poland Greece Czech Republic Croatia Germany Italy Hungary Austria Slovenia EUROPEAN PROJECTS Long list (10)

61. MyFootprint for Unit #315 (The Sedgewicks) Your MyFootprint is a real-time audit of your household’s environmental impact, and includes a handy comparison to others in the neighborhood. Your audit is anonymous, unless you are in the Top Ten. Current Neighborhood Footprint National Average Neighborhood Average 3 3 2 2 1 1 planets planet Current 30-day 845-day MyFootprint Your MyFootprint is a real-time audit of your household’s environmental impact, and includes a handy comparison to others in the neighborhood. Your audit is anonymous, unless you are in the Top Ten. Current Life HOT WATER Household: Neighborhood: National: HEATING Electricity use Travel Clean Water

63. School/academy

66. Changing the goalposts  Media – BBC, Time, FT, …

67. Changing the goalposts “One Planet Living should become the official target of government policy with a pathway and timetable to achieve it” New Economics Foundation – 13/07/06 UNEP…London Olympics IUCN “The Future of Sustainability”

68. “(We)… need to take account of what is called One Planet Living.” David Miliband – DEFRA Minister, July 2006

71. Mission Statement To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:  conserving the world's biological diversity  ensuring that the use of renewable natural resources is sustainable  promoting the reduction of pollution and wasteful consumption.

73. The Long Term Objective

74. “Political institutions, businesses and communities have successfully adopted measurable strategies which have delivered a sustainable global ecological footprint” …with 25-year objectives

75. Easy, affordable, attractive…