1. Nuclear Power energy for sustainable development Can the argument be used more effectively? Emma Cornish, World Nuclear Association

2. Workshop presentation: What are the differences between SD and CSR? How do CSR and SD relate? Why and how do companies use SD and CSR reporting? What are the key challenges?

3. Sustainable Development from information … PIME 1999 –Climate change PIME 2000 to 2003 –Workshops and sessions on sustainable development Giving good information about sustainable development and nuclear energy. Using it to influence policy decisions and public opinion.

4. CSR …to action. PIME 2004 –Presentation from BNFL about CSR experience. Actively pursue sustainable development goals and communicate achievements through a reporting.

5. Sustainable Development “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Source: Our Common Future – the World Commission on Environment and Development Three Pillars Environment Social Economic

6. Corporate Social Responsibility (CSR) “A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.” Source: CSREurope (www.csreurope.org)

7. Identifying Issues What are the SD issues for the nuclear energy industry? What are the SD issues for a nuclear company? Eg. Energy access, Environmental impacts, safety, economics Eg. Site discharges, worker safety, costs Sustainable Development Communications CSR Reporting

8. 3 Pillars – identifying issues EnvironmentSociety Economics Sustainable Development New build Environmental costs Skilled jobs Proliferation Emissions Long-term waste

9. Who are the stakeholders? Source: SustainAbilty (www.sustainability.com)

10. CSR reporting (Areva case study - one example) 9 business principles identified –Goals Actions –Indicator »Stakeholders Source: Areva (www.arevagroup.com)

11. CSR reporting (Areva case study - one example) Source: Areva (www.arevagroup.com) Business principle: Dialogue and consultation with stakeholders Goals: Provide more information to the general public on progress in the nuclear sector Actions: Implement a structured strategy for management of relations with stakeholders at Group and sites level Indicator: 26,000, the number of people who visited the Group’s French sites in 2001 Stakeholders: Elected Representatives, Media, Unions, Employees, NGOs

12. Why do you say that SD is a key objective or business driver for your firm? It’s because of the… Contribution to reputation and brand management The firm’s values and principles New product and service advantage Staff values and principles Competitive cost advantage Regulatory requirements Pressure from customers Pressure from special interest groups Most important Source: World Business Council for Sustainable Development (www.wbcsd.org)

13. Transparency – a CSR requirement CSR reporting invites further scrutiny CSR does not only report good news Critics of CSR see it as a means to hide behind a good image mask. Reference: Behind the mask – the real face of corporate responsibility, Christian Aid (www.christianaid.org.uk)

14. Conclusions CSR is a new issue to all companies, of all sectors The nuclear industry is riding with the CSR agenda – and setting standards CSR should be integrated throughout business – it is not only a communications issue There are no rules Nuclear industry can benefit from sharing ideas and experiences Stakeholder engagement and stakeholder dialogue is critical

15. Some WNA member companies already engaged in sustainability reporting:

16. Thank you! Emma Cornish, World Nuclear Association

17. Discussion points What are the risks associated with CSR reporting? What are the opportunities associated with CSR reporting? Communications professionals are aware of the issues important to stakeholders – – What are the issues? – Who are the stakeholders? CSR reporting may invite additional scrutiny into nuclear companies activities. Can the nuclear industry withstand this scrutiny?

18. PIME 2004 - BARCELONA