1. Google Confidential and Proprietary 1 The Power of Information Dan Reicher National Town Meeting on Demand Response and Smart Grid July 13, 2009 Washington, D.C.

2. Google Confidential and Proprietary The future is not what it used to be. Paul Valery French Writer (1871-1944)

3. Google Confidential and Proprietary

5. A crisis is a terrible thing to waste 5 Rahm Emanuel White House Chief of Staff

6. Google Confidential and Proprietary The Elements of Success TECHNOLOGIES FINANCEPOLICIES Sustainable Energy Future

7. Google Confidential and Proprietary McKinsey & Co., A Cost Curve for GHG Emissions

8. Google Confidential and Proprietary Work in Progress E.T Meets I.T

9. Google Confidential and Proprietary 9 Renewable SourceTransmission Smart HomePlug-in Vehicle Smart grid future

10. Google Confidential and Proprietary 10 Challenge and Opportunity "If you cannot measure it, you cannot improve it." Lord Kelvin

11. Google Confidential and Proprietary Once a month: Thats all she wrote Consumers receive home energy information via monthly bill – data is inaccessible, offline and not very useful Utility

12. Google Confidential and Proprietary You expect more in the grocery store…. 12

13. Google Confidential and Proprietary Google PowerMeter Launched A free Google gadget that shows consumers their home electricity use on a laptop or other internet connected device Google PowerMeter receives its data from a smart electric meter or other home energy monitoring device Announced development of the technology in February and have tested it with Google employees Launched partnerships with 9 utilities to test the technology with a small group of customers --- expanded roll-out later this year Also announced a partership with Itron, a leading smart meter company that is helping utilities integrate with Google PowerMeter

14. Google Confidential and Proprietary 14

15. Google Confidential and Proprietary

16. Google PowerMeter

17. Google Confidential and Proprietary 17 Our Initial Partners

18. Google Confidential and Proprietary 18 Business model A project of Google.org, Googles philanthropic arm Help users save energy and cut carbon emissions Free service Privacy Opt-In Only: customer consent required Customer can unenroll and/or delete data at any time No personally identifiable information transferred between the Utility and Google Security PowerMeter uses Google common infrastructure Transmission of data between partners and Google is done over HTTPS Each session between utility and Google authenticated Business Model, Privacy and Security

19. Google Confidential and Proprietary Energy Information Path to energy savings 19 Efficiency Investments Demand Response, Dynamic Pricing, Smart Devices 5-15% Savings >15% Savings ???

20. Google Confidential and Proprietary One Googler's experience with home energy monitoring

21. Google Confidential and Proprietary 21 Smart grid consumer policies Provide consumers access to energy information Accelerate smart meter deployment Give consumers access to smart meter data Strive for real-time feedback Turn information into action Ensure openness and interoperability Open standards to encourage innovation and consumer choice Maintain privacy and security All consumer data kept private unless consumer grants third-party access

22. Google Confidential and Proprietary 22 ARRA $4.5B smart grid funding Recommendations: Focus on engaging and empowering consumers Advance White House goal for 40 million smart meters Support openness and interoperability Support large commercial deployments Align with other stimulus funding where possible

23. Google Confidential and Proprietary RechargeIT: Electrifying Transportation

24. Google Confidential and Proprietary Objectives Seed innovation Demonstrate technology Inform the debate Stimulate market demand

25. Google Confidential and Proprietary 25

26. Google Confidential and Proprietary

27. 27

28. Google Confidential and Proprietary 28 Google Driving Experiment Results

29. Google Confidential and Proprietary RE<C: Renewable Electricity Cheaper than Coal

30. Google Confidential and Proprietary Develop renewable energy cheaper than coal Conduct targeted R&D with Google engineers Support external R&D projects at universities and labs Invest in breakthrough technology companies ($45m to date) Address policy barriers and increase access to information

31. Google Confidential and Proprietary Synergy: Plug-in Vehicles, Renewable Energy and Smart Charging Issue #1: The Administration has a goal of 1M plug in vehicles on the road by 2015. How will we charge millions of vehicles without creating problems for the grid? Issue #2: Grid operators are incorporating increasing intermittent renewables. How can they keep generation and load in balance without creating problems for the grid? Response: Coordinated control of the recharging of millions of vehicles can provide valuable services to the grid, while still meeting the needs of drivers.

32. Google Confidential and Proprietary Google Smart Charging Demonstration Fleet of eight plug-in Priuses Prototype aggregation system and vehicle dispatch algorithms Real time dispatch commanded from grid operator data Conventional ChargingSmart Charging Charge Current Battery charge state, % Smart charging is generally slower than conventional charging, but driver still gets full charge by morning ~4 hours ~8 hours

33. Google Confidential and Proprietary CHINA!

34. Google Confidential and Proprietary Thank you!