1. Judie Kay & Peter Shadbolt Industry Liaison Beyond the Silos: Developing a Corporate Approach to Industry Engagement

2. Presentation Overview Industry Engagement: What is it ?  Dimensions of Industry Engagement Why is Industry engagement important to Universities ? What are the challenges? Industry needs and problems ? What is happening elsewhere? UK The Swinburne Planning Experience and Outcomes Discussion

3. Diverse range of activities Teaching and learning collaboration Business development R & D collaboration Community, industry and regional development = Knowledge Transfer Industry Engagement: What is it ?

4. Student placements: IBL / internships Course/curriculum advisory committees Professional accreditation Graduate employment Collaborative projects – final year & post grad Sponsorship Guest speakers & presenters Industry facilities & equipment Teaching & Learning Collaboration

5. Business Development Consulting and training Commercialising IP – Spin-off companies Alumni sponsorship, donations, scholarships Product & process testing, prototypes & production Facilities & equipment hire

6. R & D Collaboration Contract research ARC Linkage and other competitive grants CRCs Informing learning and teaching practice

7. Community, Industry and Regional Development Participation on professional, industry or community development groups Governance, advisory and project management structures Professional development, staff exchange and teacher release Establishing & supporting communities of academic interest, industry networks, professional associations, exchange groups, facilitating linkages Conferences and conventions Engagement with peak industry bodies

8. Research and Development  Current investment by industry in R&D.78% compared to 2.43% in Finland or less than half of the OECD average 1.62 % in 2001  AVCC target is 2% by 2010 National good : economic & social development Employability of students University mission : create and disseminate knowledge Income generation Why is Industry engagement important to Universities ?

9. What are the challenges for Universities? Complex, diverse range of interactions Fragmented structures, planning and service delivery Measurement : lack of data Priorities / culture/ timeframes Relationships based on personal contacts Staff skilled in industry engagement

10. What does Industry want ? ‘Industry is desirous of a stronger engagement with universities and sees significant potential from these relationships. However, these are only in an embryonic phase. Industry and the higher education sector should begin a rich dialogue to reach an understanding on the options and possibilities of mutual benefit’ AIG Research 2002

11. Problems for Industry The lack of consistent and clear intellectual property policies in universities University approval processes that require multiple layers of decision making over long periods Varying levels of commercial acumen in universities can lead to difficulties in the projects putting the financial returns at risk for both the university and the industry partner. Ref: ACCI, AIG, BCA submission to “Higher education at the Crossroads 2002

12. 3rd leg / stream funding supporting all HE institutions  in delivering their distinctive contributions to economic development  and the vitality of their communities Higher Education Innovation Fund Round 2  £187 million will be available over 2004/5 & 2005/6  Supporting interactions – HED Institutions & business Lambert review “Business – University Collaborations “ Dec 2003 What is happening elsewhere? UK

13. Drivers for Industry Engagement at Swinburne Historical links to Industry Practical and applied courses Intersectoral University Industry based learning Research focus

14. Swinburne Planning Framework Master Plans  Entrepreneurial University  Flexible Learning and Teaching  Research Intensive University  Internationalisation  Intersectoral University Enabling Plans  Finance  Industry  Human Resources etc

15. Industry Enabling Plan: Development Process Planning Mapping & data collection Discussion paper University-wide Consultation Analysis & Preparation of Draft Plan Consultation with senior management Finalisation & Council endorsement Implementation

16. Planning Process Issues Reliance on secondary data Intersectoral cultural differences Communication – competition for attention Whole of University view versus “ silos “ Resources

17. Industry Enabling Plan: Themes and Outcomes Review organisational arrangements Metrics & benchmarking Account management Industry-linked research Recognition & incentives Industry Synergy grants Professional development

18. Discussion & Questions What are the challenges for universities in industry engagement ? Collaboration versus competition between universities in industry engagement ? What innovative strategies work in engaging industry with HED ? What are the tends that will influence industry engagement into the future ?

19. Contact Details Industry Liaison :Swinburne University of Technology Judie Kay :jkay@swin.edu.au Peter Shadbolt:pshadbolt@swin.edu.au http://www.swin.edu.au/corporate/ili/