1. © GSMA 2010 Jack Rowley, PhD Director Research & Sustainability GSM Association Mobiles Green Manifesto for Climate Change

2. © GSMA 2010 2 Mobiles Green Manifesto How industry plans to lower greenhouse gas emissions per mobile connection. – By 40% by 2020 compared to 2009. Enabling role of mobile. Reduce emissions in other sectors by the equivalent of taking 1 in every 3 cars off the road. Governments should establish binding global long-term targets. www.gsmworld.com/greenmanifesto

3. © GSMA 2010 3 Enabling Impact of Mobile Industry Source: GSMA 2009

4. © GSMA 2010 4 Government Policies Need to Accelerate Adoption Smart transportation: – Deploy in public transport. Smart logistics: – Set up or reinforce energy efficiency standards. Smart grids: – Use readily-available mobile networks for data. Smart buildings: – Promote open codes and standards for buildings. Dematerialisation: – Availability of high-speed, high-bandwidth mobile broadband..

5. © GSM Association 2010 GSMA: Mobile Energy Efficiency www.gsmworld.com/ee energyefficiency@gsm.org

6. © GSMA 2010 6 GSMA Benchmark Methodology Measure mobile network energy performance by country: – Energy per mobile connection. – Energy per unit mobile traffic. – Energy per cell site. – Energy per unit mobile revenue. Compare like-for-like: – Normalise for variables outside the energy managers control for example country, geography and technology factors. – Uses multi-variable regression analysis. Compare networks anonymously.

7. © GSMA 2010 7 Prior to Normalisation Spread Can Be High Operator X Mobile operations average electricity and diesel usage per connection, 2009 Source: Operator X, GSMA data and analysis ABCDEFGHIJKL kWh per connection Diesel usage Electricity usage Country DISGUISED EXAMPLE

8. © GSMA 2010 8 Regression Gives a True Normalisation Source: Operator X, UN, GSMA data and analysis Operator X Normalised electrical and diesel energy usage per mobile connection, 2009 DISGUISED EXAMPLE Mobile operations diesel & electricity usage per connection regressed against: -% 2G connections of all mobile connections -Geographical area covered by all MNOs per connection -% urban population / % population covered by all MNOs -Number of cooling degree days (population weighted) kWh / connection R 2 = 90% ABCDEFGHIJKL Country

9. © GSMA 2010 9 Service for Mobile Network Operators Operators get: – A calculation of potential cost and CO2 savings for each network. – To participate in a large dataset. – Insight into relative efficiency of own networks and across industry. – To demonstrate positive action to stakeholders. The process: – Step 1 - Share energy consumption data with GSMA in confidence. – Step 2 - Review GSMA analysis and validate. – Step 3 - Use the benchmarking results to refocus or refine current and future energy efficiency improvement initiatives.

10. © GSM Association 2010 GSMA: Green Power for Mobile www.gsmworld.com/greenpower gpm@gsm.org

11. © GSMA 2010 11 GSMA: Green Power for Mobile Network Workstream: 640,000 off-grid base stations by 2012 US$14.6bn diesel bill by 2012 Network power is responsible for 80% of an operators carbon footprint Handset Workstream: 500 million subscribers with handsets but no grid electricity Typical off-grid subscriber will pay US$3 per month on charging Communities Workstream: 1.6 billion people live off-grid No forecast change by 2020 www.wirelessintelligence.com/green-power

12. © GSMA 2010 12 Summary Mobiles Green Manifesto: – Reduce emissions per connection by 40% by 2020 compared to 2009. – Enabling effect 4.5 times greater than GHG emissions. Opportunity for mobile operators to benchmark network energy efficiency. Alternative energy for off-grid base stations and excess power for communities.

13. © GSMA 2010 13 Your input to us? www.mobilereputationindex.com

14. © GSMA 2010 14 Further information Contact: Dr Jack Rowley Job title: Director Research & Sustainability email: jrowley@gsm.orgjrowley@gsm.org Tel: +353 86 806 0849 www.gsmworld.com/environment