Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Writing Reports and Proposals
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Reports and Proposals EffectiveWritingEffectiveWritingEffective Visual Aids Effective
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Audience Adaptation The “You” Attitude Style and Language Appropriate Tone Cultural Sensitivity
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Composing Reports and Proposals IntroductionBodyConclusion Report Context Subject/Purpose Main Ideas Overall Tone Presentation Analysis Interpretation Support Main Points Benefits Action Items Action Details
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Characteristics of Report Content Balanced Clear and Logical Clear and Logical Documented Properly Documented Properly Accurate Complete
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Report Introduction Authorization Scope of Coverage Sources and Methods Limitations Opportunity or Purpose Background Terms and Definitions Report Organization
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Report Body Explanations of problem or opportunity Facts, statistics, and trends Results of studies or investigations Discussion and analysis of potential actions Advantages, disadvantages, costs, and benefits
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Report Body Procedures or steps in a process Methods and approaches Criteria for evaluating options Conclusions and recommendations Support for conclusions and recommendations
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Report Closing Summary Conclusions Recommendations Action Plans
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Content of Proposals AIDA IntroductionIntroduction BodyBody ClosingClosing AttentionInterest DesireAction SolicitedProposalUnsolicitedProposal
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Demonstrate Your Knowledge Demonstrate Research the Competition Research Relate to Your Audience’s Needs Relate to Your Audience’s Needs Provide Concrete Examples Provide Offer a Workable Proposal Offer a Workable Proposal Present an Attractive Package Present an Attractive Package Strategies for Success
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Proposal Introduction BackgroundBackground ScopeScope SolutionSolution OrganizationOrganization
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Proposal Body SolutionSolution QualificationsQualifications Work Plan Detailed Cost
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Proposal Closing Key Points QualificationsQualifications BenefitsBenefits CommitmentCommitment
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Drafting Online Content 1.Build trust with intended audiences 2.Adapt content for global audience 3.Use the inverted pyramid style 4.Use a concise, skimmable format 5.Compose effective links
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Collaborating on Wikis Forgo traditional expectations Edit and improve each other’s work Use templates and formatting options Apply the appropriate tools Practice in the “sandbox”
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Wiki Process Creating a Wiki Adding Content Revising Content
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Guiding the Readers Previews and Reviews Transitional Devices Headings and Links Structure Key Points Consistency Words Phrases Paragraphs Introductions Overviews Summaries
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Technology for Reports and Proposals Technology for Reports and Proposals Templates Electronic Forms Multimedia Documents Multimedia Documents Embedded and Linked Documents Embedded and Linked Documents Electronic Documents Electronic Documents Proposal-Writing Software Proposal-Writing Software
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Power of Images Enhance textual messages Replace verbal messages Convey complex information Hold people’s attention Communicate with diverse audiences Convey connotative meaning
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Create Images Interpret Images Consistency Balance Contrast Emphasis Simplicity Convention Visual Literacy
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Ethics of Visual Communication Consider All Possible Interpretations Provide Appropriate Context Do Not Conceal Negative Information Do Not Exaggerate Support Information
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Ethics of Visual Communication Do Not Oversimplify Complex Situations Do Not Imply Cause and Effect Avoid Manipulation or Coercion Be Careful How You Aggregate Data
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Choosing Points to Illustrate The 5 C’s of Visual DesignClear Complete Concise Connected Compelling
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Pick the Right Visuals Data and Information Concepts and Ideas
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Parts of a Table Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table). Subhead Row head Subhead Total Subhead Multicolumn Head* XXX XX XXX XX Single-Column Head
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Preparing Data Tables Common Units Consistent Usage Column Headings
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Preparing Data Tables Rows and Columns Totals and Averages Data Sources
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Line and Surface Charts Relationships Trends Variables % 60% 50% 40%
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Average Kiln Temps Temperature °F
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Home Game Ticket Sales Average Per Game 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90, OtherStudentsFamiliesAlumniStaff
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Using Bar Charts Show Relative Sizes Indicate Composition Show Changes Compare Items
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter CommuniCo Staff Computer Skills
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter CommuniCo Preferred Communication Media
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter CommuniCo Employee Training Costs Head Count Training Costs 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16, $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 Head CountTraining Costs
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Using Pie Charts Compare Segments Compare Segments Show Percentages Show Percentages Show Distribution Show Distribution
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Percentage of Time Spent Online By Age Group
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Data Visualization Data Limits Graphic Variety Data Complexity
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Information, Concepts, and Ideas Flow ChartsOrganization Charts DrawingsMaps PhotographsDiagrams VideoAnimation
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Flow Chart of the Report Writing Process Keyboard Input Keyboard Input First Hard Copy First Hard Copy Next Hard Copy Next Hard Copy Style and Spelling Style and Spelling Style and Spelling Style and Spelling Keyboard Input/Edit Keyboard Input/Edit Submit Report Submit Report Edit Add? OK? Yes No Yes Keyboard Input/Edit Keyboard Input/Edit
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter The Chain of Command District A District A District B District B District C District C District D District D District E District E District F District F District G District G Region 1 Region 1 Region 2 Region 2 Region 3 Region 3 Region 4 Region 4 Region 5 Region 5 Vice President Vice President Vice President Vice President Vice President Vice President Vice President Vice President Vice President Vice President Chief Executive Officer Chief Executive Officer Executive Vice President Executive Vice President Executive Vice President Executive Vice President President
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Maps as Visual Aids Online Resources Geographic Information Systems Geographic Information Systems Simple Maps Distribution Routes Market Territories Facilities Locations
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Drawings and Diagrams Networks Processes Operations Procedures
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Photographic Images Decorative Value Decorative Value Functional Value Functional Value Copyright Issues Copyright Issues Level of Detail Level of Detail Ethical Concerns Ethical Concerns
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Animation and Video Shapes and Text Computer Animation Digital Video
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Integrate Text and Visuals Maximize Access Minimize Disruption Reference Visuals Position Visuals Titles, Captions, Legends Balance Text & Visuals
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Creating Visual Aids SoftwareTemplates StyleQuality
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Verifying Visual Quality AccuracyAccuracy DocumentationDocumentation HonestyHonesty
Copyright © 2011 Pearson Education, Inc. publishing as Prentice HallChapter Writing Business Reports and Proposals