Hidden Symbols in Advertisements

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Presentation transcript:

Hidden Symbols in Advertisements

Symbolism In the world of advertising, logo design & branding is the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider.

The white space between the ‘E’ and the ‘X’ forms a perfect arrow, suggesting a company moving forward and looking ahead. It’s subtle, but now it’s all I see whenever the logo appears.

Do you see the Spartan helmet created by the swing of the golf club?

The iconic smiling face is in fact the ‘G’ in Goodwill zoomed in an cropped slightly. Clever :)

On either side of the tree, the faces of a gorilla and lion appear in white. In many of these examples of hidden symbolism, the ‘secondary’ imagery is often found by looking at the ‘negative space’ of the logo

Another ‘negative space’ gem is the Bronx Zoo logo, where New York’s iconic skyline of tall buildings can be found between the legs of the giraffes.

Who knew the logo was where the party’s at Who knew the logo was where the party’s at? The two “T’s” of this logo make up people, as they dip a tortilla chip into the bowl of salsa in the ‘I’.

In this clever design, each letter is made up of a certain part of the number ’8′. The second image helps visualize this fantastic design.

Did you ever notice the arrow from ‘A’ to ‘Z’ in the Amazon logo Did you ever notice the arrow from ‘A’ to ‘Z’ in the Amazon logo? The thought is that Amazon carries everything from…. well you know the rest :) Some say it also forms a slight smiley face…

The BR in the Baskin Robbins logo is made of two colours The BR in the Baskin Robbins logo is made of two colours. When you focus on just the pink portion, the number 31 appears, denoting the number of flavours Baskin Robbins offers!

The Tour de France logo actually contains the image of a cyclist which can be seen in the letter ‘R’, with the orange circle symbolizing the front tire.

Why an apple?

Why windows?

If advertisers are this deliberate with logos and symbols are authors that deliberate with objects and details?

You vs. Your English Teacher Author: “The curtains were blue” English Teacher: The blue curtains represent his immense depression and his lack of will to continue. You : The curtains were blue.