PRODUCT PROJECT by Tien Tran, Victoria Townsend, Sterling Slade

“DO US A FLAVOR”

Product Why it was developed ? New Flavor Need Every Years Customers Invent/Vote Attract their customers on how creative their products A contest for involvement of their customers New advertisement methods

All people across the nation (America) All people across the nation (America) 15 year old or less 15 year old or less Snack eaters Snack eaters Consumers who like weird/creative flavors Consumers who like weird/creative flavors Target Market Demographics

ONE OF THE BIGGEST MARKET IN SELLING CHIPS Place to Purchase They main sell their “Do Us A Flavor” via: Amazon WalmartONLINE Ebay Walmart Gas Station SmithsIN-STORES Fresh Market Harmon’s

Price $$$ Biscuit and Gravy – 2.48/each Gyro – 2.48/each Truffle Fries – 2.48/each Reuben – 2.48/each 3.98/each 3.98/each 2.98/each 2.98/each Lays products are cheaper Most creative Fun to eat Good Potion

Promotion Their biggest promotion are the “Do Us A Flavor” contest itself. Winner win 1 million dollars, this is what attract people to share/invite people to join the contest By joining the contest, player share their ideas with their family, friends, and neighbor, which are the biggest promotion/advertisement. Social Media Facebook Twitter

Direct Competition 1.Ruffles 2.Kettle 3.Tim’s Cascade Snack 4.Chipseco 5.Tortilla

Indirect Competition 1.K Special Chips 2.Baked Natural Cracker Chip 3.Ritz 4.Cheez-it

Overview of how campaign roll out Pepsi Co’s and Frito Lays partner up to form the contest “DO Us A Flavor” in order to accomplish their mission statement are to get new flavors every year. They roll out the price of a million to attract their customers to contribute their hunger and curiosity Started in Plan or forecast Continue on doing the contest Making the “Do US A Flavor” more amusing and attractive More Fun to join the contest More Price for the winners

Recommendation Making 66 billion in revenue for Pepsi Co Frito-Lay itself make billion 22 brands that generate more than 1 billion/annually By having so many success, they should: 1.Do a free testing flavor tasting on over top 10 flavors. 2.More Social, make it a trend or a game 3.Hand-to-Hand advertise the contest 4.Print the contest in chip bags itself 5.Game contest who can eat the most chips using the top 4 winner flavors

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