Name: Dr. Cathal Doyle Twitter: Website: cathaldoyle.comcathaldoyle.com

 Many of the platforms of social media are “open”, in that other users of the network can see other people’s activity  Are we starting to move to more “private” networks?  Snapchat, Viber, Whatsapp

 We all use social media in some form to communicate  Some users are lurkers, others power users  We are building a digital profile, where reputation is king, and leaving many digital breadcrumbs

 Inevitably, with the interest from users, organisations began to look at these platforms (grassroots IS)  Looking to gain some competitive advantages by bringing them into their organisations  What does this mean?

 A lot of organisations adopting them for the sake of it  This leads to disappointment when there is no engagement  Change is needed – but will organisations adopt?

 Information no longer needs to come from the top down  A much more democratic way of doing business is needed  Hierarchies are demolished with the introduction of social media platforms

 They are using them both internally and externally  Internally to get employees to collaborate with each other  Externally to interact with current and potential customers, as well as business partners

 Airline organisations use Twitter to communicate with their passengers regarding flight times, and baggage allowances  Telecommunication organisations use Twitter to answer any queries that customers might have  Football organisations use Facebook to deliver exclusive pictures and videos of their team’s

 More and more organisations are introducing social media policies  What impact do these have on social media use?  Are they necessary?

 1. Social media begins to look less social  2. Corporations look to scale ( study-best-buys-twelpforce/) study-best-buys-twelpforce/  3. Social business becomes serious play

 4. Your company will have a social media policy (and it might actually be enforced)  5. Mobile becomes a social media lifeline  6. Sharing no longer means

 1. It’s The Integration Economy, Stupid.  2. Tablet & Mobile Wars Create Ubiquitous Social Computing  3. Facebook Interrupts Location-Based Networking

 4. Average Participants Experience Social Media Schizophrenia  5. Google Doesn’t Beat Them, They Join Them  6. Social Functionality Makes Websites Fashionable Again

 1. Convergence Emergence  2. The Cult of Influence  3. Gamification Nation

 4. Social Sharing  5. Social Television  6. The Micro Economy

 1. Investment in Social Media Will Become a Necessity, Not a Luxury  2. Google+ Will Become a Major Factor  3. Image-Centric Networks Will See Huge Success

 4. We’ll Witness the Rise of Micro-Video  5. Foursquare Will Decline Sharply  6. MySpace, Love it or Hate it, Will Grow

 7. LinkedIn Will Become a Major Player for B2B Business Growth

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 The coming years will see more large and small businesses shifting social media from just the corporate level or just the division level to both the corporate and division level  The first wave of social business was all about employee collaboration, giving rise to products like Yammer, Jive, and Salesforce Chatter  Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications

 More and more companies will usher in the third wave of social business by empowering everyone across the organization to participate  Corporate marketing teams will continue to use Facebook, Twitter, and LinkedIn for brand awareness  Sales teams and other customer-facing roles will increasingly tap into social networks for ways to authentically reach and engage their customers and prospects

 They will look to build their credibility as a trusted advisor through value-added content, and provide higher levels of service – all to ultimately increase business and deepen relationships  Even for employees in non-customer facing roles, the expectation will be that they represent the company whenever online to amplify and reinforce the corporate brand and its value to customers

 Enabling and training employees to effectively use social media for business  Creating social business programs and guidelines  Applying key business metrics to turn grand visions of social media into real business process and ROI

Stenmark Web 2.0 in the Business Environment: The New Intranet or a Passing Hype?

   impact-on-social-media/ impact-on-social-media/