MARKETING PLAN GROUP 8 Submitted By:- Kumar Shivam Madhulika Singh Ravi Raj Sakshi Singh Santanu Bhukta Tarveenjeet Singh Ghuman

BEYOND TRAVELS EXPERIENCE LIKE NEVER BEFORE

INDEX 1.Current marketing Situation 2.Introduction 3.SWOT Analysis 4.Objectives and Issues 5.Marketing strategy 6.Marketing Research 7.Segmentation 8.Budgeting 9.Action Plan 10.Risk and Controls

Current Market Situation Target market will be all travellers across India Target market will be all travellers across India Company position itself unique in a very potential market and plan is to penetrate the market thoroughly Company position itself unique in a very potential market and plan is to penetrate the market thoroughly Highly flexible service with low initial investment Highly flexible service with low initial investment Will face tough competition as already the market is conquered by competitors Will face tough competition as already the market is conquered by competitors

Introduction It’s a website which plans your holiday. It’s a website which plans your holiday. What are you thinking…. How are we different from others???? What are you thinking…. How are we different from others???? You think the big fish in the market will eat us up??? You think the big fish in the market will eat us up??? Now you think that we won’t survive!!!! Now you think that we won’t survive!!!!

Mission Statement We treat others as we would like to be treated Objective Profitable growth through 3S’s i.e. Service, Safety and Satisfaction

SWOT Analysis  Strengths:- 1.We provide total package of travelling which includes lodging, food facilities and also travelling expenses. 2.Provides maximum options in budget. 3.Provides reservation facility. 4.Provide additional facilities like food, transporting and free Wi-Fi facilities, availability of match tickets. 5.We offer service like holiday packages and festival package.

Weakness 1.Unable to attract customers who are not internet users. 2.Customers hesitate to avail bookings through online payments.

Opportunities: Opportunities: Customers currently using traditional methods of bookings. Customers currently using traditional methods of bookings. Offer better travel packages in line with customer expectation. Offer better travel packages in line with customer expectation. Untapped sections of international tourism market. Untapped sections of international tourism market.

Threats: Threats: Lack of co-ordination with tourism entities. Lack of co-ordination with tourism entities. Present competitors having substantial market share. Present competitors having substantial market share.

Objectives 1 st Year:- Customers to 400 Revenue - Around 15 Lakhs Everything on lease or rent 2 nd Year:- Customers – 1200 to 1500 Revenue – 45 to 50 Lakhs International Market

Issues Legal issues and borders Legal issues and borders Creating resources Creating resources Pre collaboration Pre collaboration

Marketing Strategy Product - Our service will provide all the benefits which a customer require to see the world around. Product - Our service will provide all the benefits which a customer require to see the world around. Price - Our price is related to customer, it all depends on the customer and his requirements. So our prices will depend on the preferences of the customer. Price - Our price is related to customer, it all depends on the customer and his requirements. So our prices will depend on the preferences of the customer. Promotion - Initially in beginning we can start with promotion through advertisements, internet and word of mouth. Promotion - Initially in beginning we can start with promotion through advertisements, internet and word of mouth. Place - Delhi and Bangalore. Place - Delhi and Bangalore.

Continued…. Segmenting – Geographically we are targeting whole of India and in future prospective we also target the international market. We don’t discriminate our customer demographically, psychologically or behavioral basis. However we segment our services as per our customer budget, experience they desire, places they prefer. Segmenting – Geographically we are targeting whole of India and in future prospective we also target the international market. We don’t discriminate our customer demographically, psychologically or behavioral basis. However we segment our services as per our customer budget, experience they desire, places they prefer.

Marketing Organization Shivam - North Zone Head Shivam - North Zone Head Sakshi - West Zone Head Sakshi - West Zone Head Santanu - East Zone Head Santanu - East Zone Head Madhulika - South Zone Head Madhulika - South Zone Head Tarveen - Finance Manager Tarveen - Finance Manager Ravi - Customer Relation Manager Ravi - Customer Relation Manager

Action Programs 1 st half: 1 st half: Gathering more and more customers. Gathering more and more customers. Mass with a common interest to travel. Mass with a common interest to travel. Collaborating with resources. Collaborating with resources. 2 nd half: 2 nd half: Retain the existing customers. Retain the existing customers. Increasing our resources. Increasing our resources.

Budget (in Rs) Legal Legal Stationery Stationery Brochures Brochures Consultants Consultants Insurance Insurance Rent Rent Others Others Total Start-up Expenses Total Start-up Expenses

Location 1.) Delhi 2.) Bangalore

Operations Operations Accounts Accounts Manager Manager Agents Agents Tour Guides Tour Guides

Risk To attract profitable customers. To attract profitable customers. To retain these customers. To retain these customers. Lack of co ordination with people working with us. Lack of co ordination with people working with us. Terrorism Terrorism

Control Regular Feedback seeking from our Customers. Regular Feedback seeking from our Customers. A Committee which look after services provided to travellers and differentiate whether all promises are fulfilled by our employees or not. A Committee which look after services provided to travellers and differentiate whether all promises are fulfilled by our employees or not. Panel which look after all profits and losses. Panel which look after all profits and losses. Strict watch on timing of booking and its completion dates. Strict watch on timing of booking and its completion dates.

There is a cause along…. We not only believe to make profit from the beauty of our country but also to heal up its scars. We not only believe to make profit from the beauty of our country but also to heal up its scars. We will dedicate a portion of our profit for the preservation of the tourist places across our country and its surroundings. We will dedicate a portion of our profit for the preservation of the tourist places across our country and its surroundings. “GIVE US AN OPPOURTUNITY AND WE WILL GIVE A MOMENT THAT YOU WILL CHERISH THOUUGHOUT YOUR LIFE….”