Embedded Advertising/ Product Placement. Product Placement Product Placement refers to products or background signage embedded in media. In 1989 Congress.

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Presentation transcript:

Embedded Advertising/ Product Placement

Product Placement Product Placement refers to products or background signage embedded in media. In 1989 Congress got a tip that Phillip Morris had paid to place its Marlboro brand in the youth films Superman I & II. Big Tobacco used product placement to market smoking throughout the '80's -- even in G- and PG- rated films that children watch.

Product Integration Product Integration refers to dialogue, scenes and whole storylines that are embedded in entertainment content in exchange for a fee. When NBC's "Chuck" was on the chopping block, Subway pitched in to save the series in return for deep integration in the story line. Ie: New Girl and Ford fxY8MwATc&feature=player_embed ded DHIAul3dxQ ure=player_embedded&v=zsDheqa aF5Q

Branded Entertainment Branded Entertainment is media that is created specifically to sell a product or brand. The sponsor may share the production costs or underwrite the entire project. semble.tv/ semble.tv/

What is Embedded Advertising? andcameo Transformers-3.aspx HXvs&feature=related

The New Digital Way… Watch out! What you are seeing isn’t really there…