How do we create ‘MAGIC’ ? By being India’s only 24*7 Hindi Comedy Channel Showcasing Content that is driven by Consumer Insights With our unique content strategy across formats – Fiction, Non-Fiction, Animation& many more Having the best comedy talent in the television industry - Kavita Kaushik, Kiku Sharda, Anuup Soni, Sugandha Mishra, Sucheta & many more By entertaining viewers across age groups with our varied content

Magic Creators – Fiction Shows India’s first historical comedy - Birbal’s wit has all solutions Show Popularity Kiku awarded for his role as ‘Akbar’ – Indian Television Awards NEW SEASON slated to launch Feb’16 Top rated and recommended show on digital portals

Magic Creators – Fiction Shows A unique fun mytho show - exhibits Narad’s role as a catalyst between Devlok & Danavlok NEW SEASON for both shows slated to launch in Feb’16 A lopsided relationship between a modern saas and a traditional bahu, narrated in a hilarious fashion

Magic Creators - Non Fiction shows Kavita ka ek look hai Ki duniya fakebook hai Saare efforts honge farzi jab chalegi sirji ki marzi With growing popularity, all set to extend time bands as four day a week show

Magic Creators – Unique formats LIFE HAI JASHN, HAR HAFTE CELEBRATE IN TASHAN! WEEKLY EVENT SHOW

We are rated as one of the TOP 5 Most attractive brands in the GEC Space And, it did create a ‘MAGICal’ spell

Spreading ‘MAGIC’ across – Distribution Network Reach to 85mn homes across India Neighborhood of the top 8 Channels on most platforms Internationally distributed in USA, Canada and digital platforms of Apalya, DITTO TV etc NATIONAL MSO’s DTH REGIONAL MSO’s Strategic growth with wider distribution network resulting in reach across geography

‘MAGIC’ across – Network Strength India’s Largest Radio Network – 92.7 Big FM with new increased no of 59 radio stations & increased listenership of more than 43 Million across the country No. 1 Regional Channel across Bihar, Jharkhand and Purvanchal

Decoding – Indian Culture Mindset : Culture – Culture forms the core essence of our identity Our habits, lifestyle, routine all revolves around enormous diverse cultural experiences We follow routine like praying, visiting temple, lighting diyas These little practices infuse positivity, hope and courage to build a good life ahead Mornings – Sound of typical Indian mornings revolve around mantras, bell, calming shloks The atmosphere complements these with prayers, surya namaskars in the morning

INSIGHT & OFFERING Insight : Culturally inclined to start morning by remembering God Devotional start of the day is believed to be infusing positivity to life Offering : Living up to our channel philosophy, to offer content with sense of purpose We launch BHOR BHAKTI, a show that enriches the devotional experience by uncovering interesting facts of our everyday belief system

CONCEPT Content plan – Thematic episodes closely linked with Hindu mythology Anchor builds the theme of the day by sharing nuggets of mythology Giving the show a richer feel with story/fact links tied in well with calming devotional music Themes will closely follow Hindu Panchang with the promise to stay cultural relevant

CONCEPT Concept: Uncovering the ‘whens’ and ‘whys’ behind our various cultural practices Enriching lives of people with superlative devotional journey The show will uncover history and rationale behind our basic cultural practices like – why do we fold hands, why do we light diyas, why do we visit temple etc Time band: The show will be dedicated to morning time band as a enriching devotional start of the day

HOST Vishal Karwal : Known for his role as Lord Krishna in the show Dwarkadheesh – Bhagwan Shree Krishna, based on the famous Indian history Mahabharata. With his vast experience as an actor across different TV shows and Films, Vishal Will play the ‘Sutradhar’ of the show With his soulful voice and calm looks he will build theme of the day through story links and devotional songs.

Marketing Plan – Snapshot 360 Degree Approach CONSUMER TV Radio Digital Public Relations TRADE Agency Client

Marketing Plan – Detailed CONSUMER - TV Promotions Secondages Elements on AirPeriodFrequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos (Tags) 6 Weeks Part of Show logo unit 6 Weeks12Yes Break Bumper (Tags) 42 Epi FCT on Show (Orig) 42 Epi Aston (10 Sec) 3 Astons per show 2 to Pres, 1 to Pwd By per Epi Graphic Bug of show logo unit 2 time during the show To Presenting840 TOTAL

Marketing Plan – Detailed CONSUMER - Radio Promotions Secondages Elements on AirPeriodFrequency Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos (Tags)6 Weeks RJ Mentions (Tags)3 Weeks Sweeper (Tags)6 Weeks Total Seconds The Secondages are multiplied by 35 as they would be played across 35 stations in HSM

Marketing Plan – Detailed CONSUMER - Digital Promotions PlatformPeriod Presenting Sponsor Powered By Sponsor Associate Sponsor Logo presence on Facebook cover4 WeeksYes NA Brand mention Facebook Post twice a week6 WeeksYes NA Logo presence on every episode uploaded on YouTube6 WeeksYes NA Brand integrated small format videos specially for YouTube6 WeeksYes NA Dubsmash Videos – unique content around brands uploaded on Dubsmash application 6 WeeksYes NA Celeb Dubsmash with brand mention6 WeeksYesNA Twitter posts to have brand mention twice a week6 WeeksYes NA

Marketing Plan – Detailed CONSUMER - PR S NoPR ElementsPresenting SponsorPowered By SposnorAssociate Sponsor 1 Trade release across key portals with associated brand mentions Logo Presence 2Press conferences with branding of the associated sponsorLogo Presence 3 Snippets of episodes shared across web portals for continuous show recall Logo Presence 4Interaction with electronic channels with brand plug insLogo Presence NA

Marketing Plan – Detailed TRADE S NoTrade Elements 1Interactive activities with key clients and agencies with branding/integration of associated sponsor 2Branding across key agencies and clients with sponsor logo presence 3Trade mailer blast across agencies and clients with sponsor logo presence 4Trade banners across key portals with sponsor logo presence

Integration Idea – ITC Mangaldeep Agarbattis ITC Mangaldeep Parthna Ki Shuddhta Tagline: Touching your life everyday / complete the purity in Prayers. Idea: Mangaldeep Agarbatti Bhakti ka Pratik Devotees use various significant and pure ingredients for their prayers each morning of which agarbattis are popularly used. Mangaldeep agarbattis with its sweet fragrance sets up the beautiful atmosphere for morning prayers. The brand proposition will be built seamlessly through devotional elements in the Bhakti Morning band.

Integration Idea – ITC Mangaldeep Agarbattis Approach TV Branded Vignette: “Mangaldeep Bhakti ka Pratik” will be the key communication of the creative which is led by anchor Vishal Karwal. There will be visible brand presence in the creative. Brand Trivia slates: Each unique slate will introduce a unique fragrance of the product and give its pure essence in puja. Product and logo will be present in creative.

Integration Idea – ITC Mangaldeep Agarbattis Approach TV Ongoing Episodes: Brand placement Episode Opening - Anchor will be shown decorating pooja thali / lighting brand’s agarbattis Anchor links. Brand aston will appear in-show. Show title & promo will carry brand logo

Integration Idea – ITC Mangaldeep Agarbattis Approach TV Mangaldeep Bhakton ka Chadava Viewers asked to share their devotional songs, poetry and messages on facebook branded page. The most devotional entry will feature on TV weekly and be gifted branded hampers. Mangaldeep Aaj Ka Suvichar Thought of the day shared by the anchor in branded window.

Integration Idea – ITC Mangaldeep Agarbattis Radio Branded Time Checks in morning band will share Mangaldeep Aaj Ka Suvichar Branded capsules of Mangaldeep Bhakton ka Chadava.

Sponsorship Cost Presenting Sponsor Rs. 84 Lacs Powered By Sponsor Rs. 63 Lacs Associate Sponsor Rs. 40 Lacs