The New Culture. Consumerism What are the differences between “wants” and “needs”? I hate this old phone!!! I NEED a new smartphone!!! Changes in industrialization.

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Presentation transcript:

The New Culture

Consumerism What are the differences between “wants” and “needs”? I hate this old phone!!! I NEED a new smartphone!!! Changes in industrialization methods led to an increase in consumerism  people were able to buy more things they “wanted”

Impact of the Automobile It expanded geographic boundaries Escape For Rural  loneliness City  congestion (Sunday drives) Allowed for the increased development of the suburbs Changed the notion of vacations Young Americans were able to develop their own social identity

Advertising CREATING DEMAND Connect product to a certain lifestyle Present Day Example…

Modernist Religion Theological Modernists Evangelical Christianity Abandon literal interpretation of the Bible and accept a faith that would help individuals live better lives in the present world This was referred to as Liberal Protestantism

Women’s Rights Female Culture in the 1920s Professional Women Changes in Motherhood The “Flapper” Handcuffed to the idea to “appropriate” professions for women (fashion, education, social work, nursing) Most middle-class women had to choose between work and family “Companionate marriages” (share in her husband’s social life) Changing view of sex  Margaret Sanger (advocate for birth control) Women could strive for physical and emotional fulfillment (anti- Victorian female) A step in the direction for women’s liberation Sheppard-Towner Act (federal funds to the states to establish prenatal and child healthcare programs) Alice Paul  classified women as mothers

Society’s view on adolescence changed

The Lost Generation Felt the return to the way things were and the abandonment of Wilson’s idealism was a shame Felt the war was a fraud Disenchanted with materialism and consumerism

The Harlem Renaissance HARLEM (chain migration) New generation of black artists Flourishing of African American culture Express African American pride Very long lasting effects

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