EVIE DRAKE

The first advert I will be discussing is the 2012 Google Chrome Plus advert. This advert is not selling a particular product but is persuading the audience to use Google Plus by using a short real life story line to show its usages and technical updates. I chose this advert in particular because I was amused and interested by the way they presented the programme. In my opinion this advert is a lifestyle format due to the facts it is.. * - not selling a particular product * - presenting it in a relatable style so the audience feel more involved Lifestyle format advertisement involves a product or person looking relaxed, or sophisticated, or happy or all three combined. There is also an implication that the product, or in this case the programme, will have some kind of positive effect in social terms. During this advert they use the programmes technical features throughout the storyline to show as many positive uses as they can. (EX) The programme is made to look easy to use but very advanced, showing particular improvements from the normal Google. The slogan ‘the web is what you make of it’ gives the impression that it is personal. The music that is used throughout the advert, in my opinion, gives a feel good, relaxed vibe and this adds to the simplicity of the programme being advertised. However I feel that the advert itself is concentrating too much on the storyline involved and is not enlightening the audience enough about the technical side of the programme.

GOOGLE TRANSLATE

GOOGLE MAPS

* The second advert I will be discussing is the 2013 Muller ‘Mullerlicious’ Yogurt advert. This advert is fairly diverse from my first advert I analysed. It is in a product information format because of the way the product is promoted. The use of a famous, attractive woman, Nicole Scherzinger, adds the effect of indulgence and makes the specific product look more enticing to the audience. * Throughout the advert Nicole Scherzinger uses refined seductive mannerisms and vocabulary towards the product to give it a ‘glamorous’ effect. (EX) This goes with the slow camera movement which makes the advert flow with its style. As for the colours throughout the advert, many dull colours and shiny objects are used. This is to ensure that all main focus is on the character and product, not the surroundings. * The scene is set in a simple environment which gives off a relaxed but classy impression. In my opinion the whole layout, including style, character, costume, prop and scenery, makes the product look elegant and sophisticated as well as it looking appetizing and tasty to eat.

* For my advert I have decided to create an improved version of my personalised format style Starbucks advert. Due to the fact the product I have chosen in an American brand, but is popular in other countries i.e. Great Britain, Australia.. my advert will be broadcasted on American day time television as well as English television. The basic concept of my advert will be set in every day life of a woman carrying out daily tasks, this will make my advert relatable to the target audience of young adults, business people and ‘coffee lovers’. The message I would like to involve throughout my advert is that the product will motivate you and improve the quality of every day tasks. * The use of music (not yet chosen) will give my advert a relaxed and feel good sense. The use of a young, attractive woman will also add a interesting affect to my advert. Due to my research into why this would make my advert more indulging I decided this would be a main factor of my advert and will relate to the format of my advert. * Unknown writer from The Daily Online states; ‘Researchers found seeing an attractive man or woman in an advert excites the areas of the brain that make us buy on impulse, bypassing the sections which control rational thought. Their study found that adverts using logical persuasion (LP) - simple, convincing facts - are less effective in making us spend than adverts using non-rational influence (NI) - feelgood, stimulating images’