SEM-3 Parts of a Print Ad Find examples of print ads that display the following characteristics in each slide.
Headline that creates curiosity
Headline that offers a precise solution
Headline that provides an incentive to act
Illustration that gets noticed first in ad
Illustration that conveys the message of the ad
Illustration that does NOT convey the message of the ad
Appealing Layout
Unappealing layout
Good balance of white space
Copy that intimidates
Copy that indicates qualification is needed
Copy that offers a guarantee
Copy that has repetition of message