Breaking Through the Noise. Independent Television Service  Supports domestic and international indie filmmakers  100 hours of programming to TV  Engages.

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Presentation transcript:

Breaking Through the Noise

Independent Television Service  Supports domestic and international indie filmmakers  100 hours of programming to TV  Engages audiences online and on the ground

Stories Change Lives Authentic Voices Independent Producers Credible and Compelling Two parts of the brain: stats vs. stories

34GB

More Distraction Than Ever Multi-tasking alongside TV  33% using mobile apps  37% browsing the web  40% on social networks  56% texting Americans are consuming 3x as much information as they did thirty years ago

Attention Paradox Direct connection to audiences + a wide range of free tools and yet, The cost of attention has gone up

Attention Paradox “It used to be that you could connect five dots and sell a million records, now there are 20 dots you can connect to sell a million records” - Julie Greenwald Atlantic Records

Content + Promotion + Engagement = 360 CONTENT ENGAGEMENTPROMOTION 360 all blended

Henry Jenkins

Participatory Storytelling

Mobile

UGC Contest

Digital Games

HTML 5 & Web Native Cinema

“ None of us is creative as all of us” - Steve Jobs