Promotions. SALES PROMOTION The Growth in Sales Promotion Sales Promotion Planning The Primary Categories of Sales Promotion.

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Presentation transcript:

Promotions

SALES PROMOTION The Growth in Sales Promotion Sales Promotion Planning The Primary Categories of Sales Promotion

The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

The Growth in Sales Promotion AccountabilityMedia Shifts Marketplace Changes

Sales Promotion Planning

Sales Promotion Categories

CONSUMER PROMOTIONS The Tools of Consumer Promotions The Use of Consumer Promotions

The Tools of Consumer Promotions

The Use of Consumer Promotions

TRADE PROMOTIONS

Types of Trade Promotions

Uses of Trade Promotion DemandAttentionMotivationInformation

MULTIPLATFORM PROMOTIONS Sponsorships & Event Marketing Loyalty Programs Partnership Programs

Sponsorships & Event Marketing

Loyalty Programs

Partnership Programs

PROMOTION STRATEGY Promotion Objectives Promotion Integration Promotion Effectiveness

Promotion Objectives

Promotion Integration

Promotion Effectiveness

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