TuffBoots, Inc. Juliana Bell, Colin Weber, Ryan Snowden, John Brown.

Slides:

Advertisements

Similar presentations

The 4 P’s of Marketing consumer The Marketing Mix.

Advertisements

Company Name Here Partners’ names here.

Marketing’s Role Today and Tomorrow

Integrated Marketing Communications Chapter Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.

Frank Juhasz, Ronnie Olesnovitch, Macy Camara, Dan Valko December 2, 2014.

Team Baldwin 3 rd place Amy Belle Deb Ker. Recap Our performance from round one to round seven Stock prices Profits Inventory levels Sales and promotion.

For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Personal.

Copyright 2005 – Biz/ed Marketing in the Travel and Tourism Industry BTEC Travel and Tourism.

21 Tapping into Global Markets

21 Tapping into Global Markets

Chapter 16 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. IMC: Direct Marketing, Personal Selling, Packaging,

Marketing Communications

Marketing Vocabulary. Market Advertise or promote an item or service.

©2005 Pearson Education Canada Inc.6-1 Chapter 6 Direct Response Communications.

1.06 Positioning. Terms Brand: name/words/symbol that identifies an organization and its products Brand awareness: making target market recognize and.

[Entrepreneur’s name] [Date] [Business Name] © The Young Entrepreneurs Academy, Inc., University of Rochester All Rights Reserved.

Outline Sales promotion Customer and trade promotions Promotions that cross the lines Promotion strategies Chapter 15 Sales Promotion.

Shareholders’ Debrief Presentation Team Name:

The Plan KNOW WHERE YOU ARE HEADED mission statement identifies the nature of the business and the reason it exists All tactics and strategies should be.

Business Information System. Marketing Information System Functions of marketing are concerned with- – planning, promotion, sales of existing products.

4I. By the time you finish this unit you should be able to: Identify the activities that make up marketing.

Marketing Basics Chapter 10-1.

Freedom Footwear Free to Run April 27 th,2015 Brianne Hughes, Yuhua Cao, Nick Visco, Phuong Nguyen.

MARKETING PLAN.

International Business (MB 40)

Market and Market Identification Try to memorize the terms in this section, because you will use them throughout your study of marketing! The first important.

? ? ? ? ?. Now you are like: IT is: Websites Social Media Viral Media Videos Photography All that online marketing and advertising stuff.

[Insert Client Logo]. [Insert Title] STAR This content is protected by [TV Station] unless written consent is provided.

1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.

[Entrepreneur’s name] [Date] [Business Name] © The Young Entrepreneurs Academy, Inc. All Rights Reserved.

Customer Business Pre-Sales Post-Sales Who Needs Key Activities Interaction Preferences Culture Metrics Retention Plan Awareness / Engagement Plan Goals.

Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.

 Beverage Kings, Inc. Entering a Foreign Market.

NS Product Lifecycles Game 2 Fall 2011 Ted Mitchell.

NewShoes Introduction NewShoes Overview 3 A computer based, competitive simulation of the athletic shoe industry focusing on the 4 Ps of marketing. Students.

Starter - Product pricing Who do you think sets the prices for these good? Which are high prices and which are low?

Tapping Into Global Markets Marketing Management, 13 th ed 21.

Business Management Business Plan. The 4 P’s of Marketing  Product – What your business has to offer?  Price – How much a customer pays to enjoy your.

Global Marketing Strategies. Learning Goals I will be able to identify and explain global marketing strategies I will be able to apply global marketing.

The Global Marketplace Global Marketing in the 21 st Century The world is shrinking rapidly with the advent of faster communication, transportation,

How to communicate your product Part I

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

Starter (3 minutes): 1.Define ‘marketing’ 2.What different aims do you think a marketing department would be set by the business? 3.What is the difference.

MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies The goal of integrated marketing communication (IMC) is to produce a unified promotional.

Marketing Activities BMI3C.

MISSION Strategy Opportunities Objectives Targets Change Environment

Arens|Schaefer|Weigold

Digital Marketing Strategy

Marketing Plan.

Easy Marketing Solutions

Sales Activity Has Been Less Than Robust

CHAPTER 8 Retail Merchandising Team Decision Making Event

INSERT YOUR COMPANY’S NAME HERE

MARKETING Plan Promotion

© The Young Entrepreneurs Academy, Inc. All Rights Reserved

1.3.5 Marketing Strategy.

YOUR LOGO HERE FREE FUEL FRIDAYS!

21 Tapping into Global Markets

21 Tapping into Global Markets

© The Young Entrepreneurs Academy, Inc. All Rights Reserved

Pricing, Distributing, and Promoting Products

Best Social Media Marketing Company

PRODUCING AND MARKETING GOoDS AND SERVICES

Examples of Income statements

Your Company Name & Your Names Here

Marketing Activities BMI3C.

The Decision-Making Model

Group Member Names - Class Period

Presentation transcript:

TuffBoots, Inc. Juliana Bell, Colin Weber, Ryan Snowden, John Brown

Our Mission Statement... Here at TuffBoots Inc., we strive to provide the best possible conditions for your feet. Our mission is to maximize comfort, protection, and style so that you can put your best foot forward each day. 2

Company Objectives ●Maximize the customer's comfort and protection ●Provide environmentally-friendly products to customers at a reasonable price while maximizing profit 3

Use of IMC ●Advertising: ○Website ○Online Advertisements ○Social Media Presence (Facebook) ○Traditional Advertisements (TV) ●Sales Promotion: ○Dealer promotions ○Consumer promotions ●Sales: ○Spike in sales after Period 6 4

Analysis of Decisions ●PERIOD 1: Guess-and-check strategy ●PERIOD 2: Lowered promotions and advertising ●PERIOD 3: Lowered numbers, increased consumer promotions ●PERIOD 4: Increased salespeople, entered foreign market ●PERIOD 5: Increased product development, consumer promotions, advertising (home); increased consumer promotions, decreased salespeople (domestic); increased consumer promotions and advertising, decreased salespeople (foreign) 5

Analysis of Decisions ●PERIOD 6: Decreased consumer promotions and price (home); decreased consumer promotions and price (domestic); decreased advertising, price, consumer and dealer promotions ●PERIOD 7: Kept all numbers the same other than increasing product development ●PERIOD 8: Kept all numbers the same other than increasing product development ●PERIOD 9: Kept all numbers the same other than increasing product development 6

Analysis of Decisions ●PERIOD 10: Kept all numbers the same ●PERIOD 11: Kept all numbers the same, made product development 0 7

Company Logo 8

Advertisements LnCsI 9

10

Company Website 11