AGTA Spring Conference 2011 LOOK INTO THE FUTURE-- PLANNING FOR THE NEXT 5-YEARS AT OAK Joan Zatopek, Senior Aviation Project Manager Aviation Planning & Development Division Port of Oakland March 28, 2011 Spring 2011 AGTA Conference

AGTA Spring Conference 2011 Presentation Outline Where We’ve Been Where We’re Going Challenges of the Next 5-Years

AGTA Spring Conference 2011 OAK Terminals/Landside Facilities Curbside Terminal Complex Parking Entry/Exit Roadways

AGTA Spring Conference 2011 WHERE WE’VE BEEN OAK Overview Airline passenger terminals  9.5 million annual passengers  Two terminals: 29 aircraft gates Landside Facilities  6,100 surface parking spaces (Hourly, Daily, Premier, and Economy)  Expanded single-level curbside (4 parallel curbs)  1,500 commercial vehicle transponders

AGTA Spring Conference OAK Passengers Traffic Decreased to 1999 Activity Levels

AGTA Spring Conference 2011 Where We’ve Been— PARKING Expanded surface parking Increased Off-Airport competition Reduced parking demand Closed remote parking lot Need for new products and marketing

AGTA Spring Conference 2011 Where We’ve Been— GROUND TRANSPORTATION Expanded single-level roadway system and multiple curbside completed in 2007

AGTA Spring Conference 2011 Where We’re Going— Port-wide Strategic Plan Adopted in October, 2010 Maintain and Grow Business  Retain existing customers  Market strategically to attract new customers  Be price competitive  Enhance customer service Improve Port’s Financial Position

AGTA Spring Conference 2011 Parking Initiatives Marketing initiatives  Loyalty/corporate programs  Marketing to specific air passenger markets Pricing strategies Product branding

AGTA Spring Conference 2011 Parking Initiatives “Premier Parking” replaces Valet, installed EV Chargers Relocate Cell Phone Lot

AGTA Spring Conference 2011 Ground Transportation Initiatives Replace AVI system Review per-trip and % gross fees Increased fees for hotels offering parking Review potential for concession agreement for some operators

AGTA Spring Conference 2011 Ground Transportation Improvements Replace diesel- fuel RAC buses with clean-diesel Replace/upgrade AVI system Upgrade taxicab hold lot

AGTA Spring Conference 2011 Implement BART Connector! BART Connector scheduled to open in 2013

AGTA Spring Conference 2011 Curbside Enhancements

AGTA Spring Conference 2011 CHALLENGES FOR NEXT 5-Years Maintain high-level of customer service with limited resources Recognize importance of cooperative relationship between operators, contractors, and airport

AGTA Spring Conference 2011 Planning for the Next 5-Years Questions?