 Surfrider Foundation CORE TRAINING 101 What you need to know about the organization.

MISSION STATEMENT The Surfrider Foundation is a grassroots, non-profit, environmental organization dedicated to the protection and enjoyment of oceans, waves and beaches through a powerful activist network. Core strategy: Engaged activism Vision: Healthy Coasts Primary metric: Action Index (AI)

Beach AccessSpecial Places Beach Preservation Water Quality

Grassroots

Chapter Responsibilities Our strength comes from strength in numbers and our work gets done through volunteers.  Membership recruitment  Cultivation of leadership  Campaign Implementation  Positive Proactive Programs/Events  Financial reporting/Other Bylaw Standards

Positions  Executive Committee  Chair  Vice Chair  Secretary  Treasurer  Volunteer Coordinator  Supporting Rolls  Social media  Event planners  CORE support  Website  er  Corporate Partnerships  School Club Coordinators  Campaign Leads

Chapter Programs  RAP: Rise Above Plastics  Ocean Friendly Gardens  Quad: School Clubs  Blue Water Task Force Chapternet Info on programs/activities/handouts/How-tos (registration required)

Tabling: “Talking the Talk”  Read literature/local campaigns ahead of time  Ask people what they’re interested in, why they came to the meeting, or if they’ve even heard of Surfrider before.  Hand out information that outlines upcoming activities, events, and volunteer needs  Ask everyone who visits the table to sign-up for future communications (using the sign-in sheet).  Ask them to become a member! Tabling should be an ACTIVE activity, not a passive one

Campaign Strategy/Planning  Consistent with Mission?  Results oriented?  Winnable?  Easy to Understand?  Time Frame?  Builds Support (funding/new membership)?  Goals  Allies/Opponents  Targets  Tactics  Support/Resources

TOP ??s ASKED How does Campaign, Program or Activity fit the Mission? Can ongoing Programs be part of a larger campaign? Are events random or used to highlight a program/campaign/membershi p?

What Can You Do? Sign up for Chapter s Join Chapter Facebook pages Attend monthly chapter meetings Become a member of Surfrider Sign up for Action Alerts Get involved by taking a role Plan and Run an event

Questions? Contact info: Chapternet Info/Register: