Knowledge Management: Using the Baldrige Model to Promote Evidence-Based Decision Making and Guide Institutional Reform Dr. Fiona Baxter Mr. James Blalock

Welcome Did you know???

Agenda for Today  East Carolina University – An overview  Institutional Challenges and Opportunities  Our Title III Alignment  The Baldrige Framework for Performance Excellence  The Knowledge Management Initiative at ECU  Discussion

About East Carolina University  Established in 1907  174 students (1909) to 27,386 students (2011) - 21,663 undergraduates and 5,812 graduate students (2011) - 13 Colleges/Schools - 3 rd largest, University of North Carolina

Challenges and Opportunities  Primarily serving the residents of the eastern NC, one of the most impoverished rural regions in the state and the nation.  Number of academically underprepared entering students is too high.  Retention and four year graduation rate is too low.  Ability to collect, access, and apply data to efficiently respond to student success is too low.

Title III at ECU: Purpose  To expand ECU’s capacity to serve our students by improving and strengthening academic quality, institutional management, and fiscal stability (institutional effectiveness).  According to a 2008 Carnegie Foundation report, "sustainability should not be defined as whether the program visibly continues, but that the program principles intentionally and invisibly become part of the campus culture."

Title III at ECU: Areas of Focus  Address student retention, completion, and graduation by putting assessment at the forefront of our work.  Enhancing Data and Knowledge Management  Integrating and Aligning Systems and Processes  Learning inside and outside of the classroom

Title III at ECU: Our Journey  “Efforts and courage are not enough without purpose and direction.”  John F. Kennedy  “As people are walking all the time, in the same spot, a path appears.”  John Locke  “Talent wins games, but teamwork and intelligence wins championships.”  Michael Jordan

Title III Drivers of Institutional Effectiveness at ECU Title III: Strengthening Institutions Grant Baldrige Application & Feedback Report University Dashboard SACS – COC: Fall 2012UNC Performance-Based Funding Measures UNC: Our Time, Our FutureECU Strategic Plan (2013-beyond)

The Baldrige Framework for Performance Excellence 4 Data, Information, and Knowledge Management 1 Leadership East Carolina University’s Environment, Relationships, and Challenges 2 Strategic Planning 3 Student, and Stakeholder Focus 5 Employee Focus 6 System & Process Management 7 Results

We are all in this together Most U.S. universities are organized around functional objectives and follow an organized structure.

Here is where we are headed However, systems and processes tend to flow horizontally. Processes Targeted Outputs Inputs

Enterprise Model of Institutional Effectiveness

Knowledge Management Initiative at ECU  Greater access to reliable, meaningful data and information.  “This is the most important work of the University.” – Dr. Rick Niswander – Vice Chancellor of Administration and Finance, March 1,  To inform – administrators and faculty of progress towards their goals  To improve – feedback that determines where there are opportunities for improvement.  To support – campus decision-making activities.  To prove – what has been accomplished by students, faculty, and staff and to help demonstrate those results.

Knowledge Management Initiative at ECU Why Now? “Through this work, East Carolina will find and use knowledge to create value and demonstrate results that support our strategic plan. This work will position our university as a model for the UNC system in the use and management of accurate data in critical university decisions. We should move forward thoughtfully, but with urgency.” Chancellor Steve Ballard March 1, 2013

Knowledge Management Initiative at ECU What is Knowledge Management? Knowledge Management is providing the right knowledge to the right people at the right time so they can make the best decisions.” 1 1 Gordon Petrash - Former Global Director, Dow Chemicals

Knowledge Management Initiative at ECU Definitions So what does data, information, and knowledge have to do with knowledge management? DefinitionExample Data are raw facts and numbers. Summer / DE SCH Information is data put into context. 556 SCH more than last summer 3.22 % more than last summer Knowledge is information combined with experience. Need SCH to meet funding goal Summer 2010 / SCH % of spring total that attend SS l (35%) Trend data for all measures Decision result-funding for more courses and tuition budget adjustments

Why do we need a robust model of Knowledge Management? We need to move beyond the current way we collect information. And have the knowledge to provide for long-term institutional success!

Knowledge Management Initiative at ECU ECU data map  Title III outcomes  Performance Funding Measures  Accreditation  Strategic Planning Goals  Internal Reporting Needs

Knowledge Management Initiative at ECU Working Group Structure Knowledge Management Steering Committee Data Governance Data Stewardship Data Management Communication

Knowledge Management Initiative at ECU Integration and Alignment Baldrige National Quality Program

Questions?