Buller Centre for Business A Marketing Plan for Recruitment of Students Proposed by Shevaun Fortune and Andrew Kampen.

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Presentation transcript:

Buller Centre for Business A Marketing Plan for Recruitment of Students Proposed by Shevaun Fortune and Andrew Kampen

Executive Summary  Outlines the first step in the process from potential - donor

Company Description  Subsidiary of Providence University College esp. Business Program  Offers practical experience while attending school

Strategic Focus and Plan  Mission  Bring faith and business together in a way that benefits and enriches both  Goals  Conscientious energy use  Build and maintain relationships  Potential ->Alum  Bridge the gap between business and student

SWOT  Internal  Board of Executives  Monetary rewards to students  Workshops and seminars  External  Green Opportunities  Local  Technological

Additional Analysis  Industry  Green initiatives  Competitor  Other Universities  Company  Unique  Customer  Fluid

Market-Product Focus  Target  Students 17-30, living in Rural Western Prairies  Points of Difference  Private  Rural  Non-denominational  Positioning  Creative/Innovative  Rural, smalls town involvement  Green  Christians  International  Diverse

Marketing Program  Product  Field experience  Relationships; businesses to students  Alumni  Place  Alumni spread internationally  Educating within communities  eProv  Price  Scholarships  Lower cost than larger schools  Promotion  University newspaper  To businesses to establish connections for students  Alumni

Financial Data  Total budget doubled this year compared to year  Marketing budget increased by more than 300%  10% of UC credit hours in Business  Revenue from workshops

Organization PROVBuller CentreIncubator Take Ten Coffee Texts 4 Less BioMass Project Rural Transit Other Business English Language Institute University College Business Admin Program Other MajorsSeminary Performing Arts PROV Buller Centre IncubatorRural Transit Biomass Project Take Ten Coffee Texts 4 Less English Language Institute University College Business Admin Program Other Majors Seminary Performing Arts PROVBuller CentreIncubatorRural Transit Biomass Project Take Ten Coffee Texts 4 Less English Language Institute University College Business Admin Program Other MajorsSeminary Performing Arts PROV Buller Centre Incubator Take Ten Coffee Texts 4 Less BioMass Project Rural Transit Other Business English Language Institute University College Business Admin Program Other Majors Seminary Performing Arts

Implementation  4H clubs  Churches  Breakaway  Fridge magnets  Technology  Facebook  eProv  Improved Website  PR to local stations  Slogan

Evaluation and Control  Facebook Insights  Student input  Addition to application process  Measure credit hours sold