IPs Executed so far

“ BIG Odiya Entertainment Awards’16” BHUBANESWAR & CUTTACK

What most brands want…  In highly competitive & vast markets brands want to defend/build market share & profitability  360 Degree media amplification & Cost efficiencies in these markets  Opportunities to engage with Consumers and trade partners locally thru direct Marketing.  Create real Impact vs. mere reach in key consumer markets through direct interaction, integration & innovations  Rollout plans quickly and be assured of good quality execution

BIG ODIYA ENTERTAINMENT AWARDS 2016

Concept  A first of its kind awards to honor and facilitate the favorite entertainers across genres  Held across 7 regions Maharashtra, Tamil Nadu, Rajasthan, Punjab, Orissa, Karnataka, Andhra Pradesh & West Bengal  An award where entertainers and entertainment are judged by the people  Holistic property supported by Multi Media promotions culminating into a grand finale featuring the who’s who of the world of entertainment Regionally.

Solutions through BIG Odiya Entertainment Awards  Sound Strategy Innovations, first mover advantage with this unique property, Long term presence vs short term activities, Penetrate into deeper pockets of the region  Vast media amplification & Cost efficiencies in these markets Supported on the back of a property having vast reach and based on the following for entertainment, providing a 360 degree media amplification along with cost efficiencies / High ROI.  Opportunities to engage with Consumers and trade partners locally Engagement initiatives to reach out to the consumers executed across India  Create real Impact vs mere reach in key consumer markets In a competitive market, defend/build share Market through direct interaction, integration & innovations  Rollout plans/ brand campaigns quickly and be assured of good quality execution & amplifications Media partners with strong presence and experience in the region

Why BIG Odiya Entertainment Awards works for your brand ?

Sound Strategy  BIG Odiya Awards is a unique initiative ensuring direct interaction with consumers across India  Only property targeting families across cities of Bengal  Ensure increased market share and top of mind brand recall

Vast media amplification Massive PR coverage Grabbing eyeballs over million users Decent Outdoor Visibility Reaching over some odd lakh consumers directly Amplification Radio Digital On Ground Event & Activation Print & PR OOH Taking your brand to consumers directly

Interaction with Target audience  Engagement initiatives to reach out to the consumers executed in the region  Opportunities to engage with trade partners locally through radio/ RWAs / digitally  Various brand integration opportunities, where the brand is integrated to the property seamlessly –on air  Using various mediums to make interaction with brand an interesting opportunity

Real Impact Vs. mere reach  Create entry barrier for competition as we will not have any competing category.  First Mover Advantage - Helps in staying ahead of the competition.  Ensure increased market share and top of mind brand recall through direct interaction, integration & innovations

6 Regions Multiple Media Platforms Reaching out to maximum consumers Reach. Engage. Entertain Punjab Rajasthan Maharashtra Andhra Pradesh Karnataka Tamil Nadu WestBengal Bhubanewsar

1. BIG Odiya Entertainment Awards

 Tentative Face of the Awards – Sona Mahapatra ** All artists, date, venue,jury & face of the property are subject to change based on confirmation & availability

 Tentative Jury Members The Jury Panel will comprise of 5 eminent persons, drawn primarily from the field of Performing Arts. A few suggested names are: Raju Mishra- Film Director Gadadhar Putti- Film Director Sarat Naik- Lyricist & Music composer Prashant Padhi- Music Director Surya Deo- Film Critic Prashant Nanda- Actor, Director, Music Director Malvika Ray – Veteran Actress Tripura Mishra – Veteran Actress

Categories -BIG ODIYA ENT. AWARDS  Television : 7 Categories  Big Odiya Entertainer- Best Daily Soap  Big Odiya Entertainer- Best Director (Fiction)  Big Odiya Entertainer- Best TV Anchor  Big Odiya Entertainer- Best actor in leading role  Big Odiya Entertainer- Best actress in leading role  Big Odiya Entertainer- Best TV show (non fiction)  Big Odiya Entertainer- Best Director (non-fiction)  Music : 7 Categories  Big Odiya Entertainer- Best Playback Singer Male  Big Odiya Entertainer- Best Playback Singer Female  Big Odiya Entertainer- Best lyricist  Big Odiya Entertainer- Best Composer  Big Odiya Entertainer- Best Album of the year  Big Odiya Entertainer- Best Singing Debutant  Big Odiya Entertainer- Lifetime achievement Award f for contributions in Music

Categories -BIG ODIYA ENT. AWARDS  Film : 8 Categories  Big Odiya Entertainer- Best Film  Big Odiya Entertainer- Best Actor  Big Odiya Entertainer- Best Actress  Big Odiya Entertainer- Best Story/Screenplay  Big Odiya Entertainer- Best Director  Big Odiya Entertainer- In comedy role  Big Odiya Entertainer- In negative role  Big Odiya Entertainer- Lifetime achievement Award for contributions in Movies

Week 1 Announcement: Press Conference Weeks 2 to 4 Radio Promotion Out Door Promotion Voting – On ground Digital Between Week 5 to 6 Grand Event Telecast ( 15 Days after on ground event) Show Timelines BIG Oriya Entertainment Awards

Nomination Process Categories promoted across Multiple media to seek nominations – Radio, Digital, OOH and other Consumer touch points Audiences are asked to nominate one person in each category Basis consumer participation final nominations for each category are determined Top 4 nominations are put though public voting again to determine final winner of the category Final winner for each category announced at the GRAND FINALE

BOEA Voting Drive- RWAs and street level

Outdoor Connect Presenting SponsorCo-Presenting SponsorPowered by SponsorAssociate Sponsor 50% of the BIG FM LOGO 40% of the BIG FM LOGO 35% of the BIG FM LOGO 25% of the BIG FM LOGO

PRESS MEET WITH THE ARTISTES AND JURY A PRESS MEET WILL BE ORGANIZED WHEREIN THE JURY MEMBERS UNANIMOUSLY ANNOUNCE THE BIG ORIYA ENTERTAINER AWARD PRESENCE OF THE FACE OF THE PROPERTY THEY WILL ALSO INTRODUCE PERFORMING ARTISTES & OTHERS INCLUDING JURY MEMBERS BEFORE THE PRESS & MEDIA ** All artists, date, venue,jury & face of the property are subject to change based on confirmation & availability

Extensive promotion’s managed by Digital team with sponsor tags etc. Social Media Integration, with sponsor tags, and sponsor integration in terms of contest to increase sales etc. Element Presenting Sponsor Co-Presenting Sponsor Powered by Sponsor Associate Sponsor FB Media/MicrositeLogo Presence Creation of Page Creative for the Page Page Post Creation Content Management Facebook Ad Creation & Execution Contests Promotion (if any ) Monitoring & Feedback Digital Connect

People of Odisha People of Bhubaneswar Target Audience No. Of people who can be reached through Facebook Campaign

Pre-event Campaign Campaign Period – 15 days TG - Age group from 20 to 35 Proposed places – (Twin City) Schools & colleges Youth hangout places like CCD Malls – Bhabani mall, Big Bazar,Pal heights Apartment – small activity for house wives & children Flash mobs at market places( Unit-1 market building, malls) Branded Vehicle ( Maruti Van / TATA Ace ) movement – City periphery An intensive On Ground Activation aiming to generate maximum response and connect with the crowd

PhaseElementsNo. of elementsPresentingCo-PresentingPowered byAssociate PRE EVENT Cantor Branding1 Yes - part of the main logo unit - 75% of BIG FM branding Yes - part of the main logo unit - 60% of BIG FM branding Yes, as a part of the main unit - 50% of BIG FM branding _ Backdrop1 Event Banner2 Standees2 Hoarding10 Invitation Card_ Newspaper AD2 Press Con back Drop1 Nomination Form_ DURING EVENT Standees2 Yes - part of the main logo unit - 75% of BIG FM branding Yes - part of the main logo unit - 60% of BIG FM branding Yes, as a part of the main unit - 50% of BIG FM branding Yes - part of the panel of sponsors Red Carpet backdrop1 Welcome Gate1 Click Zone Back Drop1 BackdropSt. size Yes - part of the main logo unit - 75% of BIG FM branding Yes - part of the main logo unit - 60% of BIG FM branding Yes, as a part of the main unit - 50% of BIG FM branding _ LED display12x8yes Anchor Mention yes Product display yes -- Brand mention in certificate yes - Brand mention on award yes -- Award to be presented by brand official Yes -2Yes -1 ON GROUND DELIVERABLES ** All artists, date, venue,jury & face of the property are subject to change based on confirmation & availability

ON AIR DELIVERABLES PhaseElementsContentStart DateEnd Date No of Days Freq. Total Rotation s Presenting (5 secs.) Co- Presenting (5 Sec) Powered By (4 secs.) Associate (3 secs.) Phase I - Pre Event Teasers Promotion Coming Soon22 Feb25 Feb4832YYYY Teaser RJ Mentions Coming Soon22 Feb25 Feb428Y RJ Integrations Talking about the new stars in the block 25 Feb29 Feb428YYY Celeb bytes Stars talking about how fantastic the initiative is and how excited they are to see who will be nominated 1 Mar6 Mar6636YYYY Phase II - Voting Voting Promos For nominees in Popular Category 7 Mar19 Mar138104YYYY Voting Mentions For nominees in Jury Awards 7 Mar19 Mar13226YY Nominee Interviews Of nominees in Popular Category 10 Mar16 Mar7642YYYY

ON AIR DELIVERABLES (Cont.) PhaseElementsContent Start Date End Date No Of Days Freq. Total Rotations Presenting (5 secs.) Co-Presenting (5 Sec) Powered By (4 secs.) Associate (3 secs.) Phase III - Main Event Event Promos Announcing the time and venue of the event 1 Mar19 Mar YYYY Countdown Sweepers Announcing the time and venue of the event 10 Mar19 Mar YYY RJ Mentions Announcing the time and venue of the event 10 Mar19 Mar10220YY RJ Integrations RJ talking to Jury, nominees, hosts, presenters, performers, attendees and other industry people 10 Mar19 Mar10220YYYY Event Day - Live On Air Live updates from the venue 19 Mar20 Mar21224YYYY Phase IV -Post Event Telecast Promos Showcase highlights and tease listeners that it's all coming soon on their favorite TV channel 21 Mar3 Apr YYYY Telecast Mentions To push tune in21 Mar3 Apr14342YYY RJ Integrations Talking about the event and showcasing bytes from Jury, nominees, hosts, presenters, performers & attendees 21 Mar25 Mar5315YYYY Countdown Sweepers Building anticipation for the telecast 28 Mar3 Apr71284YYY Countdown Mentions Building anticipation for the telecast 2 Apr3 Apr236YY Total Secondages

Co-Presenting/ Powered By

Presenting Sponsor:Rs. 55 Lacs Co-Presenting Sponsor:Rs. 49 Lacs Powered By Sponsor:Rs. 42 Lacs Associate Sponsor:Rs. 34 Lacs