Persuasive Techniques 6th grade

Getting Started What is your favorite commercial? Why? Does it have a catchy song? Is your favorite celebrity in it?

Target Audience Advertisers must know how to target their audiences use appropriate persuasive techniques Target Audience is the audience that the advertisers want to sell their product to.

Relevant facts Advertisers spend about $400 billion a year on TV advertising The average cost for Super Bowl ads is $4 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/

Persuasion Techniques Bandwagon 2. Testimonial Emotional Appeal 4. Faulty Reasoning Slogan Repetition

Bandwagon You are urged to do or believe something because everyone else does. Ex: “Be where the action is. Shop at Hang-out Mall!” “Everybody’s drinking Twist. Shouldn’t you be drinking it, too?”

Bandwagon This technique can also make you feel that you will be one of the elite if you do something or buy a particular product. Example: “I accept only the best, and that's why I buy Aloft perfume.” “Live like royalty. Buy Your Highness toilet paper!”

Testimonial When particular people endorse a product or idea. Celebrities are often used. Example: “I'm professional football player, JJ Watt, and I eat HEB ice cream.” Justin Bieber uses Proactive.

Testimonial Testimonial also uses ordinary people sell a message. You believe that because these people are like you, they can be trusted. Example: As a construction worker, I often get headaches on the job. That's why I use PainAway aspirin.

Misuse of Testimonials http://www.propagandacritic.com/articles/ct.fc.testimonial.html

Emotional Appeal Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear or sadness. Example: What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.

Emotional Appeal

Faulty Reasoning Used to manipulate how you feel about someone or something- the main idea doesn’t support the conclusion. Example: Shampoo commercial- "If you don't use our hair products, your hair will get thinner, you'll lose your hair, and nobody will want to be your friend." That statement doesn't support the conclusion! By saying that nobody will like you because you don’t not use their shampoo is not really true.

Slogan A catchy phrase or statement often used to sell a service or a product. “Can you hear me now?”

Repetition The name of a product is repeated many times. HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

Quick Review Bandwagon 2. Testimonial Emotional Appeal 4. Faulty Reasoning Slogan Repetition

What Persuasive Technique?

Who’s the target audience?

Audience?

Audience? Purpose? Persuasive technique?

Audience? Purpose? Persuasive technique?

Audience?

Audience? Purpose?

Audience? Purpose? Persuasive technique?

Audience? Persuasive technique?

YouTube commercials https://www.youtube.com/playlist?list=PLNPqs8qnEs5GQA3fTcDirFYyxZVyOuhov https://www.youtube.com/playlist?list=PLNPqs8qnEs5HPe3Upfl1Q8Piq0eVEImso

Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion around you? Is that persuasion influencing you or your family in any way? Explain.

Making Connections What is your favorite jingle (song from a commercial)? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? Since your best friend and cousin shop at Kroger, does that mean you should too?

Persuasive techniques https://vimeo.com/88673235

Commercial Examples evian baby&me: http://youtu.be/pfxB5ut-KTs 2014 Chevy Commercial - Maddie: http://youtu.be/3t6bLugtJkQ Best Coke Christmas commercials: http://youtu.be/HCRS1vGtHlQ http://www.youtube.com/playlist?list=PLNPqs8qnEs5GQA3fTcDirFYyxZVyOuhov http://www.youtube.com/playlist?list=PLNPqs8qnEs5HPe3Upfl1Q8Piq0eVEImso Oscar Mayer Bologna ~ https://www.youtube.com/watch?v=rmPRHJd3uHI T-Mobil Family Allowances ~ https://www.youtube.com/watch?v=GKvXyN_t7UA Legos ~ https://www.youtube.com/watch?v=rwQqkX3qZak

The Giving Tree

Activity Identifying advertisements (critically evaluating) http://www.tv411.org/reading/understanding-what-you-read/truth-advertising Reading the fine print (incorporating math) http://www.tv411.org/reading/understanding-what-you-read/reading-fine-print/activity/1/1

http://www.debate.org/opinions/should-cursive-writing-be-taught-in-schools

Propaganda and Debating Topics http://www.orange-papers.org/orange-propaganda.html

Group Project http://www.livinghistoryfarm.org/farminginthe40s/lrRead02.html