Céline Reusser and Gabrielle Pasche

Incoming in Switzerland  Tourism = important source of income  19 th for the best destinations  Major employer  Most competitive travel and tourism sector  Key sources of income  Positive tourism balance

The role of exchange rate  Drop of the euro  Swiss franc too high in relation to the euro  More import than export  September 2011 peg the CHF at 1.20 to the euro  More investment in Swiss banks  Flood of incoming euros  Selling euros for other currencies

Possible solutions  Accept the euro in Switzerland  Focus on Asia/China  Marketing the attraction of Swiss cities

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Sources  n/country_profile/Tourism.html?cid= n/country_profile/Tourism.html?cid=  tourism-in-switzerland/report tourism-in-switzerland/report  _nbl/source/ref_ _nbl.de.pdf _nbl/source/ref_ _nbl.de.pdf  the-dangers-of-switzerlands-currency-strategy / the-dangers-of-switzerlands-currency-strategy /  ctors/tourism/ ctors/tourism/