2005 Luca Bruno, 2013 Michael Sohn - AP2005 Luca Bruno, 2013 Michael Sohn - AP.

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Presentation transcript:

2005 Luca Bruno, 2013 Michael Sohn - AP2005 Luca Bruno, 2013 Michael Sohn - AP

1800s Darwin The Expression of Emotions in Man and Animals

1960s ! Ekman Facial Action Coding System (FACS)

2010s1800s1960s Coding Automated Facial Coding Emotions

15” to 5’ content length 20+ categories Facial Coding in Advertising 1,000+ videos tested 30+ countries

Tap into the mind of millions

Subconscious reaction to whole categories % happiness Months Stagnation Disruption

Validate ideas quickly with true behavioural data 48h Quick turnaround 300 Hundreds of people 5 Minutes to order a study 10x Faster than traditional methods

85% Likelihood of brand Recommendation 60% Likelihood of making a purchase 74% Likelihood of becoming a fan of the category Get actionable insights and predict behavior