W HAT S TARTS H ERE C HANGES THE W ORLD Merging Social Media into Your Design/Branding Strategy February 16, 2011

W HAT S TARTS H ERE C HANGES THE W ORLD Social media speaks to the heart of branding Forming, building and maintaining relationships between the organization and its publics through common interest

W HAT S TARTS H ERE C HANGES THE W ORLD Brand Social Media Strategy Involvement – Site stats, traffic, page views, time spent Interaction – Requests for information, signing up for newsletters, uploading/downloading photos, comments Intimacy – How do they talk about us? Influence – How likely are they to recommend us?

W HAT S TARTS H ERE C HANGES THE W ORLD University wide brand initiative: Strengthening the UT brand Elevate UT’s leadership reputation through a comprehensive brand strategy Secure state support and funding Engage alumni and motivate contributions Retain and attract the best and the brightest students and faculty fro m around the world Foster relationships with corporations Unify the messaging across colleges and non- academic units with a singular vision and voice that speaks to key audiences

W HAT S TARTS H ERE C HANGES THE W ORLD Positioning Idea The University of Texas at Austin, a global community united in creating a new vision of leadership in higher education for the next generation of leaders, will have more impact on changing the world than any institution of its kind. With a depth and diversity of assets unmatched by other universities, it drives economic, social and cultural progress as one of the world's most powerful centers of learning, research and creativity.

W HAT S TARTS H ERE C HANGES THE W ORLD Key messages Leading for Change The university will define what it means to be the leading public research university in the nation by setting a new national agenda on higher education and addressing key issues facing the world.

W HAT S TARTS H ERE C HANGES THE W ORLD Key messages Engaging in a Common Purpose The university's enduring leadership and impact are grounded in its ability to unify, collaborate and build partnerships, internally and externally, and to instill a commitment among alumni, faculty, students and staff to work together to make this shared vision a reality.

W HAT S TARTS H ERE C HANGES THE W ORLD Key messages Focusing on Creativity and Critical Thinking The university's culture of innovation and its position as the hub of the leading creative community of Austin drive a focus on new ideas and approaches to address complex economic, social and cultural issues across Texas, the nation and the world.

W HAT S TARTS H ERE C HANGES THE W ORLD Key messages Making the Greatest Impact Through its community, its creative culture, its unmatched scope and scale, the university is having and will continue to have a greater impact than any institution of its kind on issues, people and events that are changing the world.

W HAT S TARTS H ERE C HANGES THE W ORLD Brand Identity Strategy

W HAT S TARTS H ERE C HANGES THE W ORLD

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