Promotional Outline Prepared By: Jackelyn Nofsinger- Smith January 26 th, 2012

Pitch #1 KQRC-FM 98.9 The Rock would be excited to partner with Mountain Dew to give listeners the chance to “Do the Dew” with a grand prize trip for two (2) to Las Vegas to attend the Dew Tour Championships and stay at the Hard Rock Hotel &Cafe! For four (4) full weeks listeners will be encouraged via on-air promos to text the keyword “DEW” (keyword negotiable) to KQRC. At the end of each week one qualifier will win a $100 Mountain Dew prize pack (value of prize TBD). Each weekly winner will qualify for the grand prize trip for two (2) for a four day, three night stay at the renowned Hard Rock Hotel & Café in Las Vegas and passes for two (2) to the Dew Tour Championships!

Pitch #2 Texting for Dew isn’t the only way to score big! In place of texting-in an entry, KQRC will invite listeners to submit their Lunch Block at for a chance to contol the radio! For two (2) weeks listeners will be encouraged via on-air promos to visit the Contests page at and submit their Lunch Block consisting of their favorite songs and artists. Each weekday at noon Moose will draw one winner to win a $25 Mountain Dew prize pack ( value of prize pack TBD). Each daily qualifier (10 total) will be in the running to score a grand prize trip for two (2) to the Dew Tour Championship and also the Hard Rock Hotel & Café!

Pitch # the Rock would also like to present the opportunity to utilize our Mountain Dew Ford Escape with a KC Dew Tour! For four (4) weeks 98.9 will travel to the fans for a mini Dew Tour in KC! The “tour” will give the listeners a chance to see their favorite DJ at their favorite spots in KC. The listeners will be able to pick up Mountain Dew swag. At each stop of the “tour”, listeners will have the opportunity to be entered to become a qualifier for a Grand Prize! Five (5) qualifiers will be chosen each week, with a total of twenty (20) qualifiers total. One lucky winner will score the Grand Prize trip for two (2) to Las Vegas Hard Rock Hotel & Casino and tickets for two (2) to the Dew Tour 2012!

Pitch #1 KRBZ-FM 96.5 The Buzz would be excited to partner with Mountain Dew to give listeners the chance to “Tune in to Dew Radio” with a grand prize trip for two (2) to Las Vegas to attend the Dew Tour Championships and to stay at the Hard Rock Hotel & Café! For four (4) full weeks KRBZ will take over Saturday nights with Dew Radio – featuring music aired during the Dew Tour! All week, listners will be encouraged via on-air promos to tune in to Dew Radio each Saturday night to receive a code to text in for a chance to win. Each week, one winner’s entry will be drawn to receive a copy of the album, a Mountian Dew prize pack, and be qualified to win the Grand Prize!

Pitch #2 Dew Radio isn’t the only way to win big with Mountain Dew’s Championship Giveaway! In place of texting-in an entry KRBZ and Mountain Dew will team up to provide a unique winning experience for each listener with the “Mystery Dew Cooler!” For four (4) weeks listeners will be encouraged via on-air promos to visit the Contests page at to submit their name into the “Mystery Dew Cooler.” At the top of every hour each weekday (8a-5p) Buzz jocks will draw one name from the Dew Cooler. The winner who is announced on-air that hour must call back within a specified time to receive the prize given away that hour. Out of twenty (20) potential qualifiers, one grand prize winner will score the trip for two (2) to the Dew Tour Championships and stay at the Hard Rock Hotel & Café in Las Vegas! **Please note KRBZ Pitch # 2 will require a minimum media buy of $15,000 with specific contest rules that require a minimum of 3-4 weeks preparation. No Exceptions.

Pitch # 1 – Do the Dew KQRC Provides: Four (4) week promotion Dew Tour link & logo on x :30 mentions per week (80 total) [4 wks] One (1) grand prize pack including air fare and hotel to Las Vegas Hard Rock Hotel & Casino Mountain Dew Provides: Four (4) $100 qualifying prize packs One (1) Grand Prize Pack for Grand Prize Winner including two (2) tickets to Dew Tour Championships

Pitch # 2 – Mountain Dew Lunch Block KQRC Provides: Two (2) week promotion Dew Tour link & logo on the lunch block page on Ten (10) live mentions per week (20 mentions total) One (1) Grand Prize Pack including air fare and hotel to Las Vegas Hard Rock Hotel & Casino Mountain Dew Provides: Ten (10) $25 qualifying prize packs One (1) Grand Prize Pack for Grand Prize Winner including two (2) tickets to Dew Tour Championships

Pitch # 3 – Mountain Dew Mini Tour in Kansas City KQRC Provides: Four (4) week promotion of four (4) Remotes 4x :60 LIVE breaks (two each hour) OR PRE-RECORDED breaks (two each hour)* Twenty (20) Qualifying Prize Packs One (1) Grand Prize Pack including air fare and hotel to Las Vegas Hard Rock Hotel & Casino Mountain Dew Provides: Twenty (20) $25 Qualifying Prize Packs One (1) Grand Prize Pack for Grand Prize Winner including two (2) tickets to Dew Tour Championships **Please note KRBZ Pitch # 3 will require a minimum media buy of $15,000 with specific contest rules that require a minimum of 3-4 weeks preparation. No Exceptions.

Pitch # 1 – Dew Radio KRBZ Provides: Four (4) week promotion Dew Tour link & logo on 20x :30 mentions per week (80 mentions total) Dew Radio Album prizing for winners One (1) Grand Prize Pack including airfare and hotel to Las Vegas Hard Rock Hotel &Casino Mountain Dew Provides: Four (4) qualifying prize packs One (1) Grand Prize Pack including two (2) tickets to the Dew Tour Championships

Pitch # 2 – Mystery Dew Cooler KRBZ Provides: Four (4) week promotion Dew Tour logo & link on 20x :30 mentions per week (80 mentions total) One (1) Grand Prize Pack including airfare and hotel to the Las Vegas Hard Rock Hotel& Casino Mountain Dew Provides: Twenty (20) qualifying prize packs One (1) Grand Prize Pack including two (2) tickets to the Dew Tour Championships **Please note KRBZ Pitch # 2 will require a minimum media buy of $15,000 with specific contest rules that require a minimum of 3-4 weeks preparation. No Exceptions.

Pitch # 3 – Mountain Dew Campus Tour Mountain Dew Provides: Twenty (20) $25 Qualifying Prize Packs One (1) Grand Prize Pack for Grand Prize Winner including two (2) tickets to Dew Tour Championships KRBZProvides: Four (4) week promotion of four (4) Remotes 4x :60 LIVE breaks (two each hour) OR PRE-RECORDED breaks (two each hour)* Twenty (20) Qualifying Prize Packs One (1) Grand Prize Pack including air fare and hotel to Las Vegas Hard Rock Hotel & Casino **Please note KRBZ Pitch # 3 will require a minimum media buy of $15,000 with specific contest rules that require a minimum of 3-4 weeks preparation. No Exceptions.