DEVELOPING ADVOCACY MESSAGES. ADVOCACY COMMUNICATION: GOAL TO INFORM TO PERSUADE TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials)

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Presentation transcript:

DEVELOPING ADVOCACY MESSAGES

ADVOCACY COMMUNICATION: GOAL TO INFORM TO PERSUADE TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials) Select: Specific Messenger Determine specific message Content Format/Media to deliver the message Time/Place for the message

Advocacy Communication Characteristics of Effective Messages  Simple  Concise  Appropriate Language  Content is consistent/appropriate for format  Credible messenger (Spokesperson)  Tone and language consistent with the message

 Content/Ideas  Appropriate Language  Messenger/Source (credible/trusted)  Format/Medium to Convey Message  Time/Place Advocacy Communication 5 Elements of a Message to Consider

TO HELP COMMUNICATE YOUR MESSAGE You could develop: A position paper A core message A one-minute message

 Statement  Evidence  Example  Call to Action Advocacy Communication The One Minute Message

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