NHSAA LEADERSHIP INSTITUTE January 29, 2010

COMMUNICATIONS “…Communication is not announcing things, even if they are said with the emphasis of great sonority…It is the process of creating participation, of making common what has been isolated and singular; and part of the miracle it achieves is that, in being communicated it gives body and definiteness to the experience of the one who utters as well as to that of those who listen” John Dewey “…Communication is not announcing things, even if they are said with the emphasis of great sonority…It is the process of creating participation, of making common what has been isolated and singular; and part of the miracle it achieves is that, in being communicated it gives body and definiteness to the experience of the one who utters as well as to that of those who listen” John Dewey

VALUE TREAT PEOPLE WITH RESPECT INDEPENDENT OF THEIR STATUS AND DISAGREEMENT WITH YOU

General Principals of Communication 15 seconds of copy or air Brief is better People can only remember 1-3 big ideas Be positive and encouraging Stay on your desired message 15 seconds of copy or air Brief is better People can only remember 1-3 big ideas Be positive and encouraging Stay on your desired message

General Principals of Communication….continued….. Do not repeat negatives Affirm safety Know yourself If you listen well, instead of reacting fast, you can better understand Do not repeat negatives Affirm safety Know yourself If you listen well, instead of reacting fast, you can better understand

Written and Electronic Communications Think about audiences, but you can not guarantee it Be concise and articulate Be readable Be accurate in content and style – PROOF Three big ideas Think about audiences, but you can not guarantee it Be concise and articulate Be readable Be accurate in content and style – PROOF Three big ideas

Non-verbal Communication Arrangement meets needs and purpose Proxemics Climate (tone and temperature) Meet personal needs Arrangement meets needs and purpose Proxemics Climate (tone and temperature) Meet personal needs

Oral Communication Know your audience Be concise and articulate Make a personal connection Tell a story Do not force humor Three ideas Brief is better Know your audience Be concise and articulate Make a personal connection Tell a story Do not force humor Three ideas Brief is better