The NEWADA project in the Danube Corridor Hélène Masliah-Gilkarov via donau New Orleans 15 September, 2011.

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Presentation transcript:

The NEWADA project in the Danube Corridor Hélène Masliah-Gilkarov via donau New Orleans 15 September, 2011

Network of Danube Waterway Administrations

Objectives  Increasing the efficiency of the Danube as European Transport Corridor VII  Intensifying cooperation between waterway administrations  Improvement of physical accessibility of the waterway infrastructure  Enhancement of accessibility to ICT networks and services  Integration of responsible stakeholders & fostering cooperation

NEWADA is implemented in the framework of: Policy Framework

 Project StartApril 2009  Project duration3 years until March 2012  Project partners12 from 8 countries  Total project budget € 2,8 Mio. Key Project Data

Partners

A B

Work packages WP3 (SVP) Hydrography and Hydrology WP4 (AFDJ) Accessibility of waterway infrastructure WP5 (RSOE) ICT networks and services WP6 (VIA) Strategical cooperation & communication WP1 (via donau) Project Management WP2 (RSOE) Dissemination

NEWADA operative teams Clients/stakeholders Service Strategy & project SCOM Information channels General public

Strategic Cooperation economic crisis budget cuts efficiency threats opportunities  Discuss strategies  Develop common goals & visions  Customer-oriented waterway management and administration employee turnover Managing Directors

Team Work  Learning from one another  know-how exchange  Initiate / strengthen cooperations PR & Communication Hydrography Hydrology Maintenance Ecology operative teams

PR Managers Workshops – Why?  get to know each other  get an overview of our organisation and its positioning in the promotion of inland waterway transport  define our target groups  find ways to reach out to the target groups  create standards that we have decided on together and that can be used by all of us

What We Achieved …  present and analyze the role of the PR manager in his/her waterway administration  present and analyze the situation of PR in his/her waterway administration  re-define target groups and stakeholders  agree on common PR objectives as part of a NEWADA PR Toolbox

 Tips & Tricks for PR Managers  5 good reasons to use IWT  A common photo database with different categories The NEWADA PR Toolbox

Any questions?

Thank you for you attention! Hélène Masliah-Gilkarov