[Client Name] and Eyeblaster Achieving Rich Media Success

 The Online Marketplace and The Power of Rich Media  The Eyeblaster Advantage  Creative Opportunities

Whatever Your Rich Media Needs….Eyeblaster Gets It Done Eyeblaster The Global Leader in Rich Media 1 st rich media vendor approved system-wide by the “Big 3” – AOL, Yahoo, MSN  Rich media leader since 1999  The ONLY end-to-end solution to manage all your rich media needs  Global reach  More ad formats  Unmatched, unlimited creative flexibility  Interactive and video solutions  Complete reporting  Expert client service and support – 24/7 Voted 2004’s best rich media provider by Jupiter’s ClickZ

Eyeblaster The Rich Media Partner for Publishers, Agencies and Advertisers Around the World

The Eyeblaster Rich Media Platform Web Publishers: Helping You Increase Revenue Complete solution to managing rich media campaigns  Creative leadership: more adopted formats than any other provider  Serving premium ad inventory at high CPM  You maintain control over end-user experience  Bandwidth detection and polite serving technology  Widest reach available (OS/Browser) Firefox support in late Q2  Complements existing ad management systems

The Eyeblaster Rich Media Platform Advertisers and Agencies: Helping You Leverage Rich Media Benefits Complete solution to managing rich media campaigns  Strong brand awareness and high response rates  Easy to operate, no “middle man”  Comprehensive reporting  Real-time control over appearance, frequency and targeting  More adopted formats than any other provider  Supported by thousands of leading websites  Seamless integration with 3 rd party ad servers  No campaign set-up or management fees

The Eyeblaster Rich Media Platform Creative Agencies: Providing the Greatest Creative Flexibility Complete solution to managing rich media campaigns  Creative leadership: more adopted formats than any other provider  Easy to build and deploy  Video – available in any format – delivered in any way (streaming, progressive)  Simple integration of any interactive feature – from data collection, polling and games to dynamic data and more  A variety of tools to make your job easier  No campaign set-up or management fees

The Online Marketplace and Value of Rich Media

Newspapers Local/National Spot Magazines Radio Network TV Cable Yellow Pages Online Outdoor Local/Regional Cable Syndication $48.1 billion $26.9 $21.6 $20.5 $18.0 $16.0 $14.1 $10.1 $5.8 $5.6 $2.9 The Advertising Marketplace 2005 Ad Spending to Total $190.2 Billion – Up 4.8% Source: Jack Myers 12/2004

Newspapers Local/National Spot Magazines Radio Network TV Cable Yellow Pages Online Outdoor Local/Regional Cable Syndication up 4.1% up 1.5% up 4.0% up 2% up 4% up 9.2% flat up 30% up 4% up 9.8% up 3% The Advertising Marketplace Online is the Most Robust Medium in 2005: Double Digit Growth Source: Jack Myers 12/2004

The Online Marketplace Ad Spending Will Total More Than $17 Billion by 2008 Source: eMarketer3/2005 $11.5 Dollars in billions $13.4 $15.6 $17.6

The Online Marketplace Key Vertical Categories and Advertisers Leading Online Source: Nielsen NetRatings 2005 Financial Services Web Media Retail Goods & Services Telecommunications Travel Consumer Goods Public Services Hardware & Electronics Business to Business Automotive Netflix LowerMyBills.com SBC Communications InterActive Corp Dell Computer Ameritrade Orbitz Apollo Group Verizon Monster Worldwide Top 10 VerticalsTop 10 Advertisers

The Online Marketplace In 2005, Traditional Advertisers Will Increase Their Online Spending by 20% Traditional advertisers with significant online activity include… Source: Advertising.com Annual Survey 2/2005/ Nielsen NetRatings 2005

Relevant to their interests Delivered as fast as their lifestyle Delivered the way they need Customized to their needs They want information… The Empowered Consumer Time Starved, Information Hungry and Demanding

Internet’s Impact on Traditional Media Internet Users Spend More Time Online and Less With Other Media Spend more time Same amount of time Spend less time Source: BURST! Media, May 2005; eMarketer; Time period: April 2005 vs April 2004(as a % of respondents) 60.9% 26.9% 9.0% 27.8% 40.0% 27.1% 24.5% 36.5% 35.5% 24.1% 39.4% 30.3% 21.3% 38.8% 34.1% Time spent online dramatically increased while other media stayed steady

Consumer attitudes about media… InternetTVNews.Mags. Is an important part of my day73%39%27%11% Helps me keep up with topics I am interested in Useful information about products and services Is my most important source of news Source: eMarketer 12/2004 based on OPA findings Internet’s Impact on Traditional Media The Medium of Choice for Information

Which medium would you turn to FIRST if you wanted to… InternetTVNews.Mags.Radio Find information about a product you are interested in 96%2%1%2%0% Get information about hobbies and interests Get the latest stock quotes or financial information Find entertainment information Source: OPA Generational Media Study 9/2004 Internet’s Impact on Traditional Media The Medium of Choice for Information and Entertainment

The Internet User A Demographic Snapshot Source: Arbitron/Edison Media Research; eMarketer,3/2005 Online users have the means and decision making capabilities to impact sales, AND they are making the switch to speed their Internet connection Male47% Female % Part/Full Time65% Student15 $50,000+ HHI47 Broadband48% Dial-up48 Plan to switch to broadband in the next 12 months20 Gender Age Employment At-Home Internet Connection

Source: eMarketer, 2/2005 Broadband Penetration Continues to Expand 7 Out of 10 Online Households Will Have Broadband by % 51% 60% 70% Percent of online households

Rich media growth Rich Media Growth Increased broadband penetration Demand for online information Benefit from Favorable Marketplace Conditions Achieve Rich Media Success

Source: eMarketer,3/2005 Rich Media Spending Continues to Rise Spending Will Exceed $2 Billion by 2008 Dollars in millions

Source: AdRelevance, 2004 Rich Media is Growing in Leaps and Bounds Strong Performance Drives Growth Share of Market Impressions

Source: eMarketer, 12/2004 Rich Media Spending Continues to Rise Share of Online Spending on a Growth Trend Percent of total online ad spending 11% 15% 18% 21% 25%

% Lift  gif/jpg/html  Rich Media  Eyeblaster Aided Brand Awareness Online Ad Awareness Message Association Sponsorship Association Brand Favorability Purchase Intent The Value of Rich Media Greater Returns Than Other Creative Options Source: Dynamic Logic MarketNorms 2005

Source: ?????? The Value of Rich Media Response to Rich Media Overpowers Non-Rich  Rich Media  gif/jpg/html

Source: DoubleClick, February 2004  Rich Media  gif/jpg/html 2.3% 1.47% 1.11% 0.54% % Lift The Value of Rich Media Prompts Interest and Sales

Source: MarketNorms, 2005 Eyeblaster Outperforms Other Rich Media Options The Automotive Industry Benefits from Eyeblaster Online Ad Awareness - Measures the extent to which respondents recall seeing the brand's advertising online Message Association - Measures the extent to which respondents can match the messages in the creative to the brand Sponsorship Association - Measures the extent to which respondents can match the sponsorship in the creative with the brand

Source: MarketNorms, 2005 Eyeblaster Outperforms Other Rich Media Options The Financial Industry Benefits from Eyeblaster Online Ad Awareness - Measures the extent to which respondents recall seeing the brand's advertising online Message Association - Measures the extent to which respondents can match the messages in the creative to the brand Sponsorship Association - Measures the extent to which respondents can match the sponsorship in the creative with the brand

Source: MarketNorms, 2005 Eyeblaster Outperforms Other Rich Media Options The Entertainment Industry Benefits from Eyeblaster Online Ad Awareness - Measures the extent to which respondents recall seeing the brand's advertising online Message Association - Measures the extent to which respondents can match the messages in the creative to the brand Sponsorship Association - Measures the extent to which respondents can match the sponsorship in the creative with the brand

Source: MarketNorms, 2005 Eyeblaster Outperforms Other Rich Media Options The CPG Industry Benefits from Eyeblaster Online Ad Awareness - Measures the extent to which respondents recall seeing the brand's advertising online Message Association - Measures the extent to which respondents can match the messages in the creative to the brand Purchase Intent - Measures the likelihood of respondents to purchase the brand in the future

Rich media growth Demand for online information Benefit from Favorable Marketplace Conditions Achieve Rich Media Success Increased broadband penetration Rich Media Growth Scalable Solutions

The Eyeblaster Advantage  Rich Media Platform  Rich Media Leader

The Eyeblaster Rich Media Platform Single Empowering Solution to Manage Rich Media Campaigns  Manage all your ad formats in one place  Easy flight creation  Robust reporting  No set-up or management fees  Manage rich media campaigns in real time  Maintain total control  24/7 client support Track DeployManageCreate Report

 In-banner  Out-of-banner  Transitional Eyeblaster Rich Media Formats A Variety of Opportunities to Showcase Your Creative

Data Collection Viral Marketing (Send to a Friend) Text/SMS and Reminders Behavioral Ads Dynamic Data Polling, Games and Quizzes Downloadable Documents, Icons, Screensavers, Ring Tone, and More Eyeblaster Interactive Features Opportunities to Create Relationships and Deliver Insights

Eyeblaster Data Collection Create a Community for Your Brand  Add a “viral” component to any campaign  Simple, easy way to obtain user information  Eliminates the burden of managing databases  No extra charge Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo

 Define data fields in the Eyeblaster interface to match your ad design  Set up personalized outbound s to send instantly based on collected data and your Flash commands  Collect and store user data automatically in an Eyeblaster database, ready to download Eyeblaster Data Collection A Simple Way to Gain Valuable Information

 Add interactivity and engage your audience  Ask unlimited questions  See live results within your ad  Available in all ad formats  Great in combination with behavioral ads  Offer unique promotions based on poll Eyeblaster User Polling Run Live Surveys Within Your Ads Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo

 Include quick changing information to any campaign, from weather temperatures to pricing, promotions and more  Fully automated within Eyeblaster platform  Works across all ad formats  Two available options:  Ad calls Eyeblaster servers to get updated data  Ad calls advertiser’s back-end database Eyeblaster Dynamic Data Add Real Time Data and Content Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo

 Ads “remember” how a user responded previously  Offer special promotions –Did a User Click But Not Buy? –Try a Bigger Discount!  Follow-Up on Previous Offers and Ads –Did They Ask For a Local Dealer? –Did They Buy The Car?  Works across your entire campaign!  Cross format compatible! Floating ads react to banner ad interactions! Behavioral Based Ads Target Your Message to a Viewer’s Actions Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo

Eyeblaster Reports Access a Wealth of Data on Your Campaign Performance Report Types  Performance report  Interaction report  Performance by frequency  Time of day, day of week  Domain report  Site serving statistics  and more  Complete campaign data for analysis  Easy to manipulate and display  Automatic distribution  Better way to optimize campaigns and create reports

Eyeblaster Reports Delivery

Eyeblaster Reports Ad Interactions

Eyeblaster Reports Performance by Frequency

Eyeblaster Reports Reach Frequency

Eyeblaster Reports Get a Full View of Your Campaign Success Best Practice: Track all elements in an ad Camcorder TV Camera Logo Main Click

Custom Reports Builder Data fields defined by you Reports formatted to your unique definitions Savable formats for future campaigns Report Types Delivery Ad interactivity Reach / frequency Post click activity Powerful, Customized Reporting Features Delivering the Data You Need, the Way You Need It

Eyeblaster Brand Test Brand Effectiveness Testing Measure the impact of your campaign  Cost efficient research tool accessed through Eyeblaster account  Survey’s your ad’s viewers and measures brand metrics for your campaign  Powered by Dynamic Logic  Market standard in brand effectiveness testing  Uses same processing and reporting as other DL studies, including “Control vs. Exposed” methodology

 Brand awareness  Ad awareness  Message association  Brand favorability  Purchase intent Eyeblaster Brand Test Putting the Brand Test to Work  Create, view, edit and launch surveys  Obtain basic brand metrics on your entire campaign – all rich media and even GIF banners  Use the first automatic recruitment system, that unifies effectiveness survey recruiting and the ad server  Access results directly from your Eyeblaster account to view campaign performance You Can Measure:

Advanced specs management tool for Publishers  Eases the process of managing and publishing creative specs  Provides visibility to specs and formats early in the creative process  Reduces lost revenue and inventory  Incorporate your specs, created and managed by Eyeblaster into your website’s HTML Eyeblaster Creative Spec Database Eliminate Creative Conflicts on Your Site

Advanced specs management tool for Media and Creative Shops Eyeblaster Creative Spec Database Single Source for Publisher Creative Specs  Provides visibility to publisher specs and automatic spec comparison tools used while planning a campaign  Easy way to validate creative against site specs before submitting ads for approval

The Advantages of Working with the Best Eyeblaster Delivers Superior Service Expert client service representatives  Reporting and platform user assistance  Creative assistance  24 hours / 365 days

The Advantages of Working with the Best Eyeblaster Delivers Global Reach United States  New York  Chicago  Detroit  Los Angeles  San Francisco International  UK  France  Spain  Brazil  Germany  China  Israel

The Eyeblaster Creative Connection Keeps You Informed Creative Showcase  Monthly spotlight on creative running in around the globe Client Newsletter “The Blast”  Monthly update on Eyeblaster, creative features, client service tips, and more

FeatureCompetition One empowering platform to facilitate communication among creative shops, media agencies and Web publishers Yes No Single solution to consolidate all rich media ad formats and tracking Yes No Tremendous flexibility Yes No Robust, customized reporting Yes No Limitless creative possibilities Yes No Broadest reach Yes No Creative services Yes Scalable solutions Yes No The Advantages of Partnering with the Best Eyeblaster Delivers Rich Media Solutions

Creative Opportunities  Ad Formats and Examples

Polite In Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Name Placeholder for Demo Name Placeholder for Demo ExpandablePush Down

Out-of-Banner Formats A Showcase of Creative Uses of Eyeblaster Formats FloatingFull Page OverlayFloating With Reminder Name Placeholder for Demo Name Placeholder for Demo Name Placeholder for Demo

Out-of-Banner Formats A Showcase of Creative Uses of Eyeblaster Formats WallpaperPage Curl Name Placeholder for Demo Name Placeholder for Demo

Transitional Formats A Showcase of Creative Uses of Eyeblaster Formats Commercial BreakCommercial Break With Reminder Name Placeholder for Demo Name Placeholder for Demo

Transitional Formats A Showcase of Creative Uses of Eyeblaster Formats Name Placeholder for Demo Name Placeholder for Demo WindowFull Page Window

Creative Opportunities  Powering Your Message With Video

The Power of Video A Growing Opportunity TV + Online = Limitless video options 20% of all ads served in 2004 included video 30% of all ads in 2005 will include video

Source: JupiterResearch, 2004; ClickZ, July 2004 Online Video Ad Spending in the US: $121 $198 $282 $372 $509 $657 Online Video Ad Spending is On the Rise Will Total More Than $650 Million by 2009

Source: Dynamic Logic MarketNorms 2005  gif/jpg/html  Rich Media  Rich/Video % Lift Aided Brand Awareness Online Ad Awareness Message Association Brand Favorability Purchase Intent The Value of Rich Media and Video Greater Returns Than Other Creative Options

Source: OPA, Drivers & Barriers to Online Video Viewing, 2/2005 Of consumers who have seen a product advertised in an online video ad: 34% Checked out a related website 15% Requested more information 14% Went to a store to see the product 10% Forwarded an ad 9% Made a purchase The Power of Rich Media and Video Video Prompts Action

Expandable Name Placeholder for Demo Name Placeholder for Demo PoliteFloating Eyeblaster Video Solutions Video Opportunities in Any Ad Format

Commercial Break  Full-page transitional ad  Plays within Web browser before new page loads  Initiated when user clicks from one page to another VideoStrip  Strip of video plays in banner space  A rollover or click reveals the video in a full-sized panel with audio Eyeblaster Video Solutions Video Specific Formats Name Placeholder for Demo Name Placeholder for Demo

Achieve Rich Media Success With Eyeblaster Single, innovative technology solution to manage all your rich media needs Unlimited creative opportunities Smart analysis Scalable, reliable service Ability to control your process Expert support always available

Thank You For questions about this presentation or to learn more about Eyeblaster, please contact: Name Phone: