Information Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business.

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Presentation transcript:

Information Can come from a variety of sources. The effective business will consider and utilize information from all sources before making business decisions. What ways could a business like Jack Wills find use information? On Screen Written Verbal Web-based Multimedia Kirsty Liu Marketing Exec Kirsty Liu Marketing Exec

Why? What is the purpose? - Updating knowledge - Informing future developments - Strategic direction and SWOT analysis - Offering competitive insight - Communicating sales promotions - Inviting support for activities Internal & External Sources

Internal & External Information made available by individual departments such as: - Data & statistics - Task 1- What are the internal departments/functional areas involved with providing information? What information may be relevant?

Internal & External Information made available by individual departments such as: - Data & statistics - Task 2- What are the external sources of data? Also, be specific in WHICH ones are relevant to Jack Wills, for example WHICH trade groupings would interest JW?

I have sent you the assignment brief & some website links via Edmodo. Have a look on the websites and make notes on anything you think may be relevant in our work. Key information, data, statistics etc. Remember to reference the sources of your information.

WHOQuestionFurther Research? KirstyIn what way does Jack Wills use verbal information? StaffWhat written information do you get about your customers? StaffWhat is the onscreen information that you have in store? YouWhat multi-media does Jack Wills utilise? In-store computers? TV Advertisements etc? YouWhat do you think of You / StaffIs Jack Wills embracing or entering the Asian market? KirstyHow much freedom do you have to use local information & promote a ‘Hong Kong’ Jack Wills. YouWhat is the purpose of the icam in shops? Fun or research? Staff / KirstyWho is Jack Wills target market? You / KirstyWhat is Jack Wills mission statement YouHow many logos to Jack Wills have? YouWhat is Jack Wills strapline? KirstyHow do you communicate with customers outside of the store to promote Jack Wills across Hong Kong? KirstyDoes Jack Wills HK do anything different to UK? KirstyDoes Jack Wills HK have a Hong Kong based marketing department?

What are the purposes for Jack Wills gathering/distributing information? Why is this important to Jack Wills Hong Kong To update their knowledge To plan for future developments To contribute to SWOT analysis For competitive insight To communicate promotions (distribute) Where does Jack Wills internal information come from? What sort of information can each of these provide? Finance department Sales department Human Resources department Production department Marketing department Customer services department

M1 Now that you have identified the information used in Jack Wills, you thought it would be useful to analyze the reasons behind the choices. Add to your presentation Analyze- What does this mean? Why the type of information was used Why the source of each type of information was chosen & how this is relevant to JW

D1 Add to your presentation materials, an evaluation of the appropriateness of the information used to make strategic decisions at Jack Wills. You must use at least 2 sets of information that have been used to make a business decision. How appropriate is the information source in making these decisions? Evaluate- What does this mean?