Nokia Net Ka Guru Brief Product Nokia Asha Series Internet Phones TG 18 – 24 years skewed towards Males Markets Rural towns with internet awareness.

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Presentation transcript:

Nokia Net Ka Guru

Brief Product Nokia Asha Series Internet Phones TG 18 – 24 years skewed towards Males Markets Rural towns with internet awareness

Challenge The program should facilitate and deliver sales Audience need to be engaged on a regular basis but the marketing activity cannot be repeated Effective communication requires multiples exposures Making consumers experience the products superior browsing capabilities Product Experience Multiple Exposure Closed loop sales Continuous Engagement

Insight Every group/college has a opinion leader - guru Purchase driven by influence of friends Purchase decision made by a group of 2 - 3

Engagement Approach Be the technology Champion for Nokia for friends Drive trust and faith in Nokia Invite friends to the Nokia Net ka Guru program Educate about mobile internet on Nokia Remove apprehensions and solve queries Increase Consideration For Nokia Handsets

Solution To identify key influencers and make them our local ambassadors through the “Nokia Net ka Guru” program. Onground Experiential Mobile WAP Community To drive the usage of mobile internet and build a Nokia community through a long term engagement.

THE NET KA GURU PROGRAM

Destination for all promotional media Non-Nokia user simply allowed to follow and not play Nokia user has the Treasure Hunt option to both follow and play Nokia NET Guru - WAP Page Interface

3,60,000 Referrals Fans 4 Weeks 16 Gurus 11 Colleges 4 cities Phenomenal Success Results

EMVIE Gold – Best Media Innovation for MDACS AWARDS & RECOGNITION IAMAI – Best Mobile Voice Campaign for MDACS