The world of data is changing 1 10x increase every five years 85% from new data types Data explosion Data impact 4.3 connected devices per adult 27% using social media input By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent. – Gartner, Mark Beyer, “Information Management in the 21 st Century”

USER EXPECTATIONS LARGE DATA VOLUMES MULTIPLE DATA TYPES REAL-TIME DATA CREATION Big Data is driving us to a tipping point HARDWARE AND STORAGE ECONOMICS

Velocity

Business planning opportunities Innovate Create and deliver a business and technology capability road map that provides visibility and actionable insights from new types of data Accelerate Increase agility and time-to- value for new products and services by understanding and gaining insights into the opinions of customers and the market (public) Maximize Understand and maximize ROI by extending your existing BI investments to provide Big Data capabilities ESP for cloud computing 4

BIG DATA REQUIRES A Holistic APPROACH Discover Combine Refine RelationalNon-relationalStreaming immersive data experiences connecting with worlds data any data, any size, anywhere Self-ServiceCollaborationCorporate AppsDevices Analytical