Business + Design BOF “The Year in Business + Design” IA Summit 2006 Jeff Lash, facilitator

Does Design Matter? Fast Company; June 2005 –The Power of Design Business 2.0; April 2005 –Bottom Line Design Awards Forbes, The Economist, Financial Times, Strategy+Business, Harvard Business Review, Wall Street Journal, Forrester…

Quotes on Design Tom Peters –Mistake No.1 is treating design as a veneer issue rather than a soul issue. The dumbest mistake is viewing design as something you do at the end of the process to “tidy up” the mess, as opposed to understanding that it's a “day one” issue and part of everything. John Byrne (Editor of Fast Company) –Design is not merely about products … design is a way of approaching problems and coming to rich and creative solutions.

Everyone else is doing it…

thinkingandmaking.com/entries/158

Seriously, do I need to give credit here? Do you really not know where this comes from?

Paths for Designers & IA’s Designer decides they want to move up Choose business (PM, Strategist, Analyst Chooses design Chooses Individual contributor Becomes General manager Chooses management Chooses entrepreneurship Deep specialization Solo Work Builds company Becomes CD Leaves for company with growth Becomes VP Switches to general management Becomes VP of BU Becomes SVP of BU Becomes CPO, or equiv Becomes CEO Chooses growth Chooses entrepreneurship Consulting Builds Start-up Sells to Yahoo for 25 mil Christina Wodtke / Management Innovation Group

What’s next Design management Influencing from the inside out Product management Business Analysis Consulting Entrepreneurship (Publishing? Products?) Marketing / market research Venture Capital