SEO BASICS Internet Marketers #SEOmkt3730 Done By: Evan Clough Ashley Sellers Erik Wilson Stephen Glover

OUTLINE Introduction of SEO SEO History Tour of SEO "How To" Examples of how to make your sites SEO friendly (Best practices- Case Study ) What's Next? Conclusions & Questions

Search Engine Optimization (SEO) SEO Techniques

SEO History December - WWW Server Prototype Archie April - Gopher 1991 April - WAIS publisher fed search engine 1991 May - WWW Server Production July - Lynx Web Browser 1992 December – Veronica February - Architext 1993 March - First message sent by Bill Clinton 1993 March - Jughead 1993 June - WWW Wanderer 1993 August - Mosaic Web Browser 1993 November - Aliweb 1993 December - WWW Worm 1993 December - JumpStation 1993 December - RBSE April - WebCrawler 1994 April - Yahoo! 1994 July - Lycos 1994 December - First W3C meeting at MIT February - Infoseek 1995 May - SavvySearch 1995 June - MetaCrawler 1995 August - DejaNews 1995 August - Magellan 1995 September - Inktomi 1995 October - Excite 1995 December – AltaVista January - BackRub 1996 April - Alexa 1996 May - HotBot 1996 June - Archive.org 1996 October - LookSmart Dogpile Mamma February - The Mining Company 1997 April - AskJeeves 1997 July - FAST Search 1997 August - Northern Light GoTo April - Direct Hit 1998 May - Yahoo! Web Search powered by Inktomi 1998 June - ODP/DMOZ 1998 September - MSN Search 1998 September - Google 1998 October - Lycos acquires HotBot GoTo acquires WWW Worm January - At Home acquires Excite 1999 February - GO Network 1999 June - CMGI acquires AltaVista 1999 July - Disney acquires Infoseek 1999 August - AlltheWeb 1999 September - FindWhat 1999 November - NBCi/Snap About.com

1990's Early SEO World Wide Web On-Page Factors o Descriptive file names o Page titles o Meta descriptions. SEO Term o John Audette o Bruce Clay

Mid-1990's Abuse & Ranking Manipulation Highly Ranked = Value Keyword Density Keyword Stuffing

1998 BackRub Stanford Google o Off-page factors o On-page factors Sergey Brin & Larry Page

PageRank

2004 Rankings Leading Search Engines o Google o Bing o Yahoo Published o Rand Fishkin o Barry Schwartz o Aaron Wall o Jill Whalen

Personalized Search Logged in 2007 Campaign Nofollow 2008 "Ranking is Dead" - Bruce Clay

2009 History Real-time-search

SEO: Where to begin??? WHO? WHAT? WHERE? HOW? PLAN AHEAD!

Your Footprint Your digital "footprint" o Online Community o Social Media Platforms Backlinks

Won't happen overnight How often do you contribute? Who is reading your material? Why should somebody subscribe to your page? SEO

Keywords What will somebody type into an engine? o Simple o Unique o Relevant

Content How "good" is your content? o Images o Links o Videos o Backlinks? BE UNIQUE!

Example Blog

SEO Success Stories Case Study Everlasting Memories SEO techniques used: o On Page Optimization o Off Page Optimization Within 6 months...

SEO Success Stories Swimwear Boutique o Stategies Used Lanier Handcrafted Pens o Strategies Used Bottom Line- SEO works and will get your business noticed!

Next with SEO Smart Phones

Google TV

Conclusions What it is This history How to SEO your page Success Stories What is next to come

Questions?? Thank You #Mkt3730