Connected health Bob Gann, Head of Strategy & Engagement NHS Choices

NHS Choices Strategic Objectives Challenge & motivate people to take greater responsibility for health Improve access to NHS and social care information Support choice in health & social care Enable patients & carers to network and provide feedback Deliver a step change in quality of public information to support choice

NHS Choices Governance & Provision Commissioned by Department of Health SRO & Chair NHS Choices Board – Christine Connolly Delivery outsourced to Capita Clinical governance through Clinical Advisory Group chaired by Sir Bruce Keogh

NHS Choices visits – over 7 million every month

NHS Choices: most used health website in UK, and fourth in government

Information at the heart of quality “ Patients will be empowered with clear information on the quality of each service offered by every NHS organisation. Easy to understand service-specific, comparable information will be available online on every aspect of quality of care” Next Stage Review, 2008

Democratising power of information “I believe government has been much too slow to make use of the democratising power of information. People take it for granted they will access other people’s reviews and ratings before buying something…and yet we do not have systematic access to other people’s experiences when choosing a GP practice” Gordon Brown, Prime Minister Working Together: Public Services On Your Side March 2009

Making it personal NHS Choices accounts – 220,000 people signed up for personalised content, alerts etc Closer integration with HealthSpace – Communicator pilot, merging accounts Tools – Lifestyle, self-help and diagnostic tools for personalised advice Information Prescriptions – Personal information packages drawn from quality assured content

Making it local Source: Webtrends Q (April 1 st – June 30 th ) Population figures: Office of National Statistics, Mid-2007 Primary Care Organisations for England. SHA Searches PopulationS/(P/1000) North East57,7112,564, North West201,0516,864, Yorkshire and the Humber130,7755,177, East Midlands103,9164,399, West Midlands137,4755,381, East of England138,7095,661, London544,7757,556, South East Coast128,0264,283, South Central118,4304,025, South West123,0105,178, Total / All England1,690,109 51,091, Searches using the first 3 or 4 character prefix of the postal code were mapped to a particular PCT if more than 90% of the full postal codes for that prefix were within the PCT. Searches where less than 90% of the full postal codes were within a particular PCT were excluded from the SHA level results (6,231 searches, 0.037%).

Next steps More information on medicines & treatment choices More personalised tools Local offering for PCTs, providers & GPs Increased partnerships & syndication Closer integration with NHS Direct Digital inclusion