Strengthening Capacity for SBCC in Bangladesh SBCC Summit Rebecca Arnold, BKMI Project Director, JHCCP 8 February 2016

The project Bangladesh Knowledge Management Initiative (BKMI) USAID-funded – Phase 1: , K4Health – Phase 2: , HC3 Johns Hopkins Center for Communication Programs (CCP) and Bangladesh Center for Communication Programs

The project BKMI supports the Government of Bangladesh, USAID implementing partners, and other stakeholders to create consistent, coordinated, effective and evidence-based social and behavior change communication (SBCC) to improve the health and well-being of the people of Bangladesh.

MoHFW structure Ministry of Health and Family Welfare (MoHFW) Directorate General of Health Services Health Bureau of Health Education Nutrition Institute of Public Health Nutrition Health Assistants Directorate General of Family Planning Population Information, Education and Motivation Unit Family Welfare Assistants

Capacity Strengthening Framework

Individual level Workshops, trainings Day-to-day coaching and mentoring Full-time Communication Specialists seated in three Units Challenge: sustainability of results

Organizational level Capacity assessment, monitoring checklists Use of ICT: digital archives, eToolkit, eLearning Long-term strategies Challenge: consistent leadership

System level Coordination within MoHFW, and between MoHFW and others Integration of health, population and nutrition Communities of Practice Use of ICT: eToolkit, eLearning Benefits full range of stakeholders Challenge: slow pace

Results – organizational level Improved capacity assessment scores Created first-ever SBCC team within Institute of Public Health Nutrition in February 2015 Digital archives, eToolkit for Program Managers, eLearning for Program Managers (English and Bangla) available online

Results – organizational level Observations – More ownership for capacity strengthening as an ongoing process – Commitment to coordination; joint annual planning by three Units – SBCC planning, design and production is more systematic, follows established process – Improved confidence – Meetings are more effective

Results – system level Comprehensive SBCC Strategy in final draft National Framework for Effective HPN SBCC approved by MoHFW eToolkit for Field Workers – updated annually – available online, offline and as an Android app; – national scale-up is underway eLearning for Field Workers – national scale-up is underway – available online; offline version is being developed

Results – system level Mechanisms for coordination in place (BCC Working Group, HPN SBCC Coordination Committee) Best Practices for SBCC showcased annually at a Share Fair Evaluation criteria checklist used by IEC Technical Committee

Thank you

BKMI digital resources Field Worker eToolkit – Online: – Google Play: BD HPN Toolkit Program Manager eToolkit: program-managershttp:// program-managers eLearning courses for Field Workers and Program Managers: Digital archives – BHE (Health): – IPHN (Nutrition): – IEM Unit (Family Planning):

National Communication Framework This image, a corresponding narrative and a User’s Guide for the framework can be downloaded from bdbccgroup.org