PERSUASIVE TECHNIQUES and the Media. Mass Media A means for sending information to large numbers of people Media- plural of medium.

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Presentation transcript:

PERSUASIVE TECHNIQUES and the Media

Mass Media A means for sending information to large numbers of people Media- plural of medium

Persuasive Techniques  Loaded Words & Pictures  Image  Fun  Romance  Name Calling  Plain Folks Approach  Testimonial  Bandwagon  Unsupported Generalities

Loaded Words and Pictures Using words and pictures that appeal to the emotions, rather than using facts.

IMAGE Buy this product and you will be cool or look like the people in the ad.

FUN Using this product makes your life more fun; buy it and enjoy life more.

Romance Owning this product will make you more appealing.

Name Calling The competing product is not as good as our product.

Plain Folks Approach Regular people use it.

Testimonial A person talks about using the product and endorses buying the product. Sometimes done by a famous celebrity. Phil Mickelson, Pro Golfer

Bandwagon Join the group; everyone is buying it, so should you.

Unsupported Generalities Making bold claims or empty promises without supporting them with fact.