STARBUCKS Bimaya Jayaratne Kim Yim (Emily) Yuchuan Karber ( Jen)

Starbucks business: Beverages Bakery Sandwiches Desserts Coffee beans Other goods

Starbucks Corporation around the world: 19,972 Stores 170,000 employees Annual Revenue 2011- $11.7 billion

Starbucks Headquarters: Seattle, Washington.

Founders and Presidents: Howard Shultz Jerry Baldwin Zev Siegel Gordon Bowker

History of the company: 1971- First Starbucks opened. 1988- Sold the Starbucks to another person. 1992- First Starbucks outside Seattle. 1996-2006- First location outside North-America. 1998- Entered UK market. 2002- First Store in Latin America. 2003- First store in Latin America, Peru. 2008 to present - Continued the expansion of the stores.

Evolution of the Starbucks Logo:

Major Products Food Bakery Bistro Boxes Hot Breakfast Sandwiches Drinks Bottled Drinks Brewed Coffee Chocolate Beverages Espresso Beverages Frappuccino® Blended Beverages Kids’ Drinks & Others Smoothies Tazo® Teas Food Bakery Bistro Boxes Hot Breakfast Sandwiches Panini and Wraps Ice-cream Yogurt and Fruit

Starbucks’ Secrets of Success: Coffee Business⇒ People Business Starbucks Coffee ⇒ World’s Best Coffee Customized Drinks Atmosphere ⇒ Starbucks Design Product ⇒ Area Limited Original Goods

Starbucks Stores:

Other Starbucks Products:

Marketing: 2. Word-Of-Mouth 3. Books 1. Magazines 4. Internet

Good Things the Company does: Community Services Create Jobs for USA Community Stores Fostering Education in China Access to get clean water.