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Entrepreneurship and Innovation’s Role in the First Year Experience Presented by J.R. Ratliff and Patricia Robinson Zayed University

What is Innovation Anyway? The process of translating ideas or inventions into goods or services (BusinessDictionary.com, n.d).

What is Entrepreneurship? The capacity and willingness to develop, organize and manage a business venture along with any or its risks in order to make a profit (BusinessDictionary.com, n.d).

Quiz What is the total contribution of SMEs to Dubai’s gross domestic product? a)50% b)40% c)30% d)20%

QUIZ What per cent of the total work force in Dubai do SMEs account for? A) 61% B) 42% C) 31% D) 19%

Why is entrepreneurship important to Universities in the MENA region?

Plan for Today How the course was developed Learning outcomes and first year experience Who we taught What we taught and how we taught it What we learned Where we are going from here

Course Creation Mandate from the Office of the Prime Minister University Faculty Committee Departmental Leadership Piloting the course (two semesters)

Who We Taught Female and Male Traditional college Aged Students Second semester in General Education Female Students: Limited to no experience in Workforce or entrepreneurship Males Students: Some work experience, but limited in entrepreneurial sectors All ESL Learners

Why Advisors? Leadership Development Identity Development Career Development Team Work Connection to Students

Course Description Provide a general introduction into the concepts and principles of E&I Help students develop an understanding of E and its connection to the culture and economy of the U.A.E. and how innovation drives E.

Course Description Cont. Encourage creativity, civic responsibility, ethical decision making and critical thinking skills, leading students being prepared to take their places as members of an entrepreneurial oriented workforce.

Syllabus Topics What is Entrepreneurship? Identifying opportunities/innovation/the creative process Feasibility Analysis/Business plans Resources and support for Emirati Entrepr Financial planning, securing capital Marketing Strategies/elevator speeches Business models

Course Projects & Assignments Quizzes 10% Entrepreneurial Identity Papers 10% Midterm Exam 20% Entrepreneurship Group Project 30% Final Exam 20% Course Engagement 10%

Each group worked together to: Generate a unique start-up idea with a UAE focus Research the demand for this business or service Design a budget with evidence to support the potential expenses and income Design marketing and promotional materials Identify the ways in which each group member can best work to make this idea a reality. Group Project

Project Deliverables 1)Class presentation (15 – 20 minutes) Business concept, need, budget, marketing 2)Portfolio Business Plan: proposal, market-need,budget Marketing Plan Copy of final presentation APA Reference List and copy of sources used 3)Evaluation and Reflection Individual and group evaluations Reflection: relationship E. to future major

Course Learning Outcomes Clarify that everyone has the potential to be entrepreneurial, and understand the importance of entrepreneurship on the UAE’s economic growth Demonstrate knowledge of E&I as a cultural and economic concept from global, regional and local perspectives

Course Learning Outcomes Cont. Apply general concepts of E&I to identify opportunities of personal career interest. Demonstrate the ability to work as a member of a group to develop a plan for a potentially viable entrepreneurial enterprise Determine and effectively communicate causes of success and failure in E&I

What we learned from the pilots: Content heavy Vocabulary difficult Not focused on faculty strengths Limited student experience Students have creative ideas Students knew about Entrepreneurs—especially local ones.

Teaching Challenges Strong focus on Entrepreneurship— not innovation Balancing mandates with student needs Faculty knowledge of content Faculty buy-in of content

Snap, Clap, Stomp

Stanford Model Stanford’s E&I class is composed of three modules: Module 1: Design Thinking Module 2: Entrepreneurship Module 3: Growth and Leadership

Stanford Course Evaluation and Grading Team Project 1 20% Design Thinking in Practice Team Project 2 20% Opportunity Analysis Project Personal Business Plan 40% How E&I could play a role in students’ personal and career paths Class participation 20% Attendance, punctuality and contribution

Questions, Comments, Concerns?

References BusinessDictionary.com, (N.D.) Entrepreneurship. Retrieved February 4, 2016, from definition/entrepreurship.html#ixzz3zAgosgsB BusinessDictionary.com, (N.D.) Innovation. Retrieved February 4, 2016, from definition/innovation.html