How to Buy a Diamond Prestige Jewelers Sales Meeting Sales Presentations.

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Presentation transcript:

How to Buy a Diamond Prestige Jewelers Sales Meeting Sales Presentations

Buyer Beware of “Treated” Diamonds Filled with glass to enhance clarity Treated with heat to enhance color Used to turn yellow or brown diamonds into fancy-colored Color may change over time Painted for color to offset yellow color Wears off quickly Easily detectable

The 4 c’s Determine Diamond Grade and Value Cut Refers to a diamond’s reflective qualities, not its shape Angles and number of facets determine how diamond reflects light In well-cut diamonds, light enters from top, reflects from one side and exits out the top. In poorly cut diamonds, light enters from the top and “leaks” out the bottom. Clarity Refers to a diamond’s color Internal air bubbles Surface cracks Diamonds range from Flawless (no conclusions) to include 3 (flaws visible to the naked eye) Color Refers to a diamond’s color Colorless is most valuable, reflecting the most light Graded on alphabetical scale from “D” (colorless) to “Z” (traces of yellow or brown Fancy color diamonds do not follow this rule (i.e.,blue,yellow,pink diamonds) Carat Refers to the unit of weight by which a diamond is measured The greater the carat weight, the more expensive the diamond (all other characteristics being equal)

Determining a Diamond’s Quality Microscope/Loop A microscope or jeweler's loop (10x magnifying glass) will show any inclusions in a diamond. Diamond Tester Uses light to verify that the diamond is real