Comverge Confidential & Proprietary 1 Marketing Demand Response Programs Pravin Bhagat, Senior Director Marketing Comverge Inc

Comverge Confidential & Proprietary 2 Custom Channel Mix Utility Specific Channel Strategy

Comverge Confidential & Proprietary 3 Custom Channel Mix Residential/ Small Business

Comverge Confidential & Proprietary 4 Content Theme / Positioning

Comverge Confidential & Proprietary 5 Prospect Mindset

Comverge Confidential & Proprietary 6 Source: Roper ASW. “Green Gauge Report” Clean Energy Thinking / Psychographics

Comverge Confidential & Proprietary 7 Turning Challenges into Solutions / Objections Challenges Solutions Comfort Level  Educate prospects  Most participants won’t notice cycling  Option to opt out Perceived Loss of Control  Voluntary program  High satisfaction level  Choice of technologies (Switch & PCT) Will it Work?  Millions of devices installed nationwide  High satisfaction level  Grid reliability, good for the community, long term cost savings

Comverge Confidential & Proprietary 8 Turning Challenges into Solutions / General Challenges Solutions Targeting Accuracy  Usage algorithms - Lower cost and higher customer satisfaction Offer Wear-out  Vary marketing focus  Upgrade existing offer  Introduce new incentives Churn & Customer Satisfaction  Variable cycling strategy  Save Desk at in-bound call center  Choice of technologies  Communicate regularly with existing customers

Comverge Confidential & Proprietary 9 Turning Challenges into Solutions / Market Segments Challenges Residential  Traditional channels – DM, Web & Bill  Leverage in-bound call center and new media  Explore non-traditional channels  Face-to-Face  Communities of Interest  Address concerns: cycling, opt-out option  Innovative incentive solutions Small Business Property Owners  Multi-Dwelling Units and Commercial  Face-to-Face  HVAC Service Companies Solutions

Comverge Confidential & Proprietary 10