FUNCTIONUSERMANUFACTURINGMARKETINGENVIRONMENTALMATERIALS MUST Aid the stability of the kayak both when moving and when stationary. Prevent roll from movement in the kayak and from water movement such as waves and current. Not impair manoeuvrability of the kayak while the stabilising device is in use. Aid the transportation of a kayak to the waters edge over a variety of terrains. Be easily operable by people of all ages and abilities including children over aged 8 Be suitable for batch production Avoid traps for water, soil and sand. Ensure smooth surfaces for easy cleaning. Avoid small components which may become detached and lost in transit or in the water. Create a brand image appropriate to kayak users Incorporate design features to create a USP (unique selling proposition) in the marine field. Collapsibility and compactness will be important for packaging as well as marketing. Not cause damage to the physical landscape such as river banks. Not contaminate rivers and water courses Be durable so the product has a long working life reducing the need for replacements to be manufactured. Be light weight so as not to affect the performance of the kayak and make the product difficult to use. Materials and finishes need to be corrosion resistant so as to make the product durable and safe and not pollute its environment. Toughness to withstand rough and repeated use will be important. SHOULD Be designed to aid and promote kayak fishing Able to be taken with the kayak on the water when kayaking to a further launching site. Be able to be operated and used whilst the Kayak is on the water Use standard components wherever possible to ensure easy servicing and repair. Include features such as built-in handles and grips, a carrying case with company colour and logo Have a range of optional features or accessories to enable purchasers to personalise. Be able to be recycled reducing its environmental impact after its working life. Be robust to give the product a long life. Be chip and scratch resistant so as to prevent damage from abrasion ( Be made of materials that can be recycled and do not harm the environment in their manufacture to reduce the environmental impact of the product. Be made of materials that do not require maintenance to increase the ease of use. COULD Able to be stored with the kayak when not in use. Able to be transported with the kayak to the launching site. Include devices such as rod rests to aid kayak fishermen Use as little energy as possible to reduce environmental implications Include extra devices to aid the kayaker such as attachments for an outboard motor. Be made from recycled materials. Be made of materials that are easy to clean. Materials may aid the floatation of the device. DURABILITYMECHANISMSECONOMICSSAFETYWEIGHT AND SIZEAESTHETICS MUST Use materials and finishes that will not corrode in outdoor weather conditions and salt water Be able to withstand the strains and stresses of heavy loads in the form of large kayak. To have a working life of at least 10 years. Not trap water and be easily maintained by the user to prevent corrosion and damage Have mechanisms that are easy to use from the kayak Be cheap to manufacture as they're required to be sold through a large number of retail outlets each taking a profit. Have a selling price under £ Increase the safety of kayakers and minimise the risks in all associated activities. Include preventative features in mechanisms and moving parts where fingers and limbs may be trapped. The product must not prevent occupants exiting the kayak quickly. Be light and compact so as to be able to be carried by the kayak and stored easily when not in use. Aim for a maximum size, (dismantled or folded) of 1200 x 300 x 300 Weigh no more than 15Kg The aesthetic qualities should compliment and enhance the design of a kayak and the environment it will be used in. The product should attract potential buyers from the kayak community and create an image and identity for the product to enhance marketing opportunities. SHOULD Be chip and scratch resistant to prevent damage from abrasion Not damage the kayak when being fixed or transported Be adjustable to accommodate a variety of shapes and designs of kayak. This will; ensure maximum return from sales. Include handles or sections which can be easily gripped by adults to enable safe lifting. Be of a size that makes the product easy to lift and carry Fit into the back of a standard family estate car. Look durable to encourage buyers of marine products to increase the marketability. Retain its aesthetic qualities throughout its working life to ensure customer satisfaction and repeat purchases COULD Be made from materials (and finishes) that retain their aesthetic qualities through the product’s working life. Be collapsible to reduce storage and transport space required. By its colour and style be part of a range of kayak accessories produced by the manufacturer. 3 Design Specification Design, Make and Evaluate 5