1998 Motion Picture Attendance MPA Worldwide Market Research -1- When looking at the US population by age group, adults age 18+ accounted for 84% of all movie admissions in Admissions Percent of Total Yearly Admissions

1998 Motion Picture Attendance MPA Worldwide Market Research -2- Individuals under age 30 continue to generate almost half of all movie admissions. Admissions Percent of Total Yearly Admissions

1998 Motion Picture Attendance MPA Worldwide Market Research -3- Last year, older movie-goers (40+) represented almost the same proportion of attendees as the group. Admissions Yearly Admissions by Age Groups

1998 Motion Picture Attendance MPA Worldwide Market Research -4- Frequency of Movie-Going Among Total Public Age 12 & Over Frequency Frequent = at least once per month (12x/year) Occasional = at least once in six months (2-6x/year) Infrequent = less than once in six months Over 28% of the US population, age 12 and older, consider themselves frequent movie-goers.

1998 Motion Picture Attendance MPA Worldwide Market Research -5- Adult Public Age 18 & Over Teenagers Age 12 to 17 Frequency Teens make up the largest portion of frequent movie-goers, with their share up 7% from last year.

1998 Motion Picture Attendance MPA Worldwide Market Research -6- Frequency Frequency of Attendance Among Total Movie-Going Public Movie-Going Public Age 12 & Over

1998 Motion Picture Attendance MPA Worldwide Market Research -7- Frequency Movie-Going Adults 18 & Over Frequency of Attendance Among Total Movie-Going Adults

1998 Motion Picture Attendance MPA Worldwide Market Research -8- Frequency More movie-going teens classified themselves as frequent versus occasional attendees in Movie-Going Teens 12-17

1998 Motion Picture Attendance MPA Worldwide Market Research -9- Single adults continue to be more frequent movie-goers than married adults. However, more married adults classified themselves as frequent attendees as compared to the last 3 years. Married Single Frequency Marital Status

1998 Motion Picture Attendance MPA Worldwide Market Research -10- Adults with teenagers continue to have the highest percentage of frequent movie-goers. Frequency Adults With Children Under 18Adults Without Children Adults With Teens

1998 Motion Picture Attendance MPA Worldwide Market Research -11- Adults with at least some college education continue to be more likely to be frequent or occasional movie-goers. Frequency Less Than High SchoolHigh School Complete At Least Some College

1998 Motion Picture Attendance MPA Worldwide Market Research -12- Frequency MaleFemale Total Public Age 12 and Over Around 60% of both males and females age 12 and over classify themselves as frequent or occasional movie-goers.

1998 Motion Picture Attendance MPA Worldwide Market Research -13- Frequency MaleFemale Total Adults 18+ While differences in attendance by gender are minimal, a higher percent of adult males are classified as frequent movie-goers than females.