Do Now! LOOK AT THE STRUCTURE OF THIS ANSWER Nestle want consumers to associate KitKats with break time. Their advertising slogan says ‘have a break, have a KitKat’. They have linked KitKats with breaks to suggest that they go together. Therefore, when people have a break, they will associate the break with having a KitKat and sales of KitKats will hopefully increase.
P.E.E answers POINT: Nestle want consumers to associate KitKats with break time. EVIDENCE: Their advertising slogan says ‘have a break, have a KitKat’. EXPLAIN: They have linked KitKats with breaks to suggest that they go together. Therefore, when people have a break, they will associate the break with having a KitKat and sales of KitKats will hopefully increase.
2.1.1 - Business Type - Ownership Lesson Objectives Define Key Terms List and explain 3 advantages and 3 disadvantages of each type of ownership Explain why some businesses choose to change organisational structure Answer exam questions on the topic of ownership
Key Concepts: Ownership comes in 4 main structures: 1. 2. 3. 4. Unlimited Companies have U__________ L______________ because they are U________________ (meaning the business and owner(s) have the same legal identity) Limited Companies have owners called s_____________ who are entitled to a share in the profits called d______________
In the exam… Types of exam questions “Outline two advantages of a business operating as a Sole Trader” 4 marks “Using the business example above, is a Partnership the best form of ownership for the business? Give reasons for your answer, explaining why the other forms are not the best choice” 10 marks SKILLS I NEED IN THE EXAM: Recommend with adv/dis for EVERY organisational structure Explain why some business will want to change structure
Key Terms Sole Trader: Partnership: Ltd: PLC
Type Definition Advantages Disadvantages Reasons to move to a larger structure Sole Trader 1. 2. 3. 4. Partnership Ltd PLC
Sole Traders Disadvantages Advantages
Partnership Disadvantages Advantages
Ltd Advantages Disadvantages
PLC Advantages Disadvantages
Plenary Lesson Objectives Define Key Terms List and explain 3 advantages and 3 disadvantages of each type of ownership Explain why some businesses choose to change organisational structure Answer exam questions on the topic of ownership